[Masterclass] How Easypara humanizes its customer experience and increases its conversion thanks to UGC and Live Shopping?

Oct 12, 2022 | 1:30 PM - 2:00 PM


71% of consumers expect companies to offer personalized interactions (McKinsey). To meet this need, they are testing new, more engaging formats such as customer testimonials and live shopping. These developments have opened up tremendous opportunities to build a deeper relationship between brands and consumers. A new golden age of customer engagement is opening up for brands that know how to adapt to consumer expectations! During this Masterclass, we will share with you the best practices of Easypara, an online parapharmaceutical products retailer, to create proximity with its consumers, but also to provide service. You will discover how to make the most of live shopping to create an engaging and transactional appointment. You will also learn how to make UGC a strong lever of your marketing strategy.