[Masterclass] Data and AI as strategic levers in Pernod Ricard's transformation

Oct 12, 2022 | 11:00 AM - 11:30 AM


In 2021, Pernod Ricard unveiled the outlines of its ambitious transformation around data. The group with 250 brands is facing the complexity of marketing and sales channels, consumption occasions or even regulations depending on the country. The ultimate goal is to put the right product in the right place at the right time. To achieve this, the sales and marketing teams are supported by digital tools that enable them to respond precisely to their customers' expectations.