[Masterclass] Digitalization of "haute couture", the offline and online augmented experience of LVMH

Oct 11, 2022 | 1:30 PM - 2:00 PM


The world has seen a strong acceleration of digital and particularly e-commerce and omni-channel since the pandemic. The luxury sector, and the LVMH group, has inevitably faced this transformation and has even become a pioneer in a number of practices. Consumers' expectations in terms of customer experience are increasingly demanding, and luxury must satisfy them by offering a premium, frictionless experience similar to the in-store experience. To achieve this, LVMH has equipped its employees with the latest innovations so that they become true augmented advisors. In this masterclass, discover how to: - Deliver a high-fashion omnichannel experience - Have an integrated and globalized vision of all your sales channels - Engage your employees