[Masterclass] Individualization Marketing®: how to use AI for one to one at scale?

Oct 11, 2022 | 8:45 AM - 9:15 AM


Customer marketing teams across all industries are unanimous: CRM growth is not growing fast enough and is not commensurate with their ambitions & investments. One to one is the sine qua non for increasing both incremental revenue and customer retention. Even if segmentation and personalization come close to this promise, they do not allow to exploit the business potential of each individual on a daily basis, nor to orchestrate the one to one activation in a centralized and automated way. Discover through case studies of Orange, Saint Maclou, CMI and many others how to increase turnover or margin, gain in operational scalability and relevance with Individualization Marketing®.

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