[Masterclass] Platformization: How has Schmidt Group optimized the customer journey for its brands to deliver a seamless experience?


As part of the launch of their Consumer Connect program in 2017, Schmidt Groupe worked to redesign their customer journey for two of their brands, Schmidt and Cuisinella, to deliver a seamless experience. To best serve the intent of this program, Schmidt Groupe evolved their brands' digital and omnichannel strategy, and rely on a solution that allows them to create, deliver and manage a simple and personalized experience throughout the journey, from website to store to business, and at the level of customer expectations to make them true ambassadors. Discover how Schmidt Group has optimized the end-to-end digital experience to convey new values and meet the expectations of the even more connected, informed and demanding consumer.

Presented by