[Masterclass] How Coca-Cola and Auchan took advantage of shelf data to optimize their sales

Oct 12 5:00 pm - 5:30 pm

Presented by

Nicolas Moignard

Auchan Retail International

Digital In-Store Project Manager

Leonard Lopez

Trax Retail

International Sales Manager

Sebastiao Zaragoza

Trax Retail

Head of Customer Success – Retailer Solutions

Olivier Renaut

Coca-Cola Enterprises

Senior Manager Outils forces de ventes

Description

In this masterclass, discover: How to improve the quality and reliability of data in order to know the reality of the shelves? How is shelf data essential in addition to other data sources already available to : Support strategic decision-making, develop category expertise, act effectively in store. What is the concrete impact of a good use of this data? Where to start? How to organize yourself to succeed in your project?

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[Masterclass] How Coca-Cola and Auchan took advantage of shelf data to optimize their sales

Oct 12 5:00 pm - 5:30 pm

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