[Masterclass] How Coca-Cola and Auchan took advantage of shelf data to optimize their sales


In this masterclass, discover: How to improve the quality and reliability of data in order to know the reality of the shelves? How is shelf data essential in addition to other data sources already available to : Support strategic decision-making, develop category expertise, act effectively in store. What is the concrete impact of a good use of this data? Where to start? How to organize yourself to succeed in your project?

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