[Masterclass] Pierre & Vacances-Center Parcs Group's data transformation illustrated in 3 use cases
Description
How to accelerate a company's data-driven transformation through the implementation of a datalake
Pierre & Vacances-Center Parcs Group initiated in 2017 a data turnaround with 3 objectives: improve multi-channel customer experience, develop revenue, enrich customer knowledge to feed marketing and sales strategy. After 5 years and a few unforeseen events, let's take a look back at this experience, the means implemented, the most contributing use cases, the governance issues and the challenges ahead.
