[Masterclass] How did Accor get its sales staff involved in customer engagement?

Oct 4, 2023 | 12:30 PM - 1:00 PM


Business case Revenue Enablement with Showpad. In today's ever-changing retail landscape, buyers' expectations are changing and sellers are striving to keep pace. With the rise of generative AI making it easier to access, consume and understand information, buyers now expect more from salespeople than just basic information about a product or service. To keep pace with this development and respond to its strong growth, Accor has completely overhauled its sales enablement platform, Sales Arena by Showpad. The aim is to equip, train and coach its sales staff so that they add real value at every stage of the sales process and exceed their quotas. Find out in this Business Case how Accor implemented a complete customer relationship management ecosystem with Showpad - guaranteeing commitment and sales results.

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