Responsable Acquisition de Trafic multi-levier et Data Analyse
RED by SFR
A web player since 2000, I launched the RED by SFR brand in 2011 within a small Tactical Business Unit. After several years of growth in customer base and market share, I accompanied the brand in its relaunch in 2016 and focused on traffic acquisition and data usage within each of the RED by SFR departments. Since 2019, I have launched a plan to transform and digitalize traffic acquisition in order to prepare RED by SFR for the new legal and technical challenges we are facing today and will face tomorrow.