HUBFORUM Paris

AM

Alexandre Millet

Responsable Acquisition de Trafic multi-levier et Data Analyse

RED by SFR

Biographie

A web player since 2000, I launched the RED by SFR brand in 2011 within a small Tactical Business Unit. After several years of growth in customer base and market share, I accompanied the brand in its relaunch in 2016 and focused on traffic acquisition and data usage within each of the RED by SFR departments. Since 2019, I have launched a plan to transform and digitalize traffic acquisition in order to prepare RED by SFR for the new legal and technical challenges we are facing today and will face tomorrow.

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