[Masterclass] What does Waze data reveal about the mobility of the French and their consumption behavior for the end of year celebrations?
The mobility of the French has evolved according to the health restrictions in 2021. Since this summer, we have seen a clear return of the French to the roads. Between a return to normalcy and strong changes: mobility in France is returning to its 2019 attributes, despite some changes that will last. What can we learn from these trends to anticipate end-of-year consumer behavior? How can these lessons be fed into drive-to-store strategies? In this workshop, we will share with you our reading of the year's mobility data and what you should learn from it to plan your year-end media plans.