HUBFORUM Paris

[Masterclass] Re-imagining measurement: How can you improve your analysis strategy to achieve meaningful results?

Description

In a fragmented media landscape, audiences consume and buy across channels and devices - but you may not be measuring everywhere your audience is. How do you extract and build the right information to effectively understand performance? Amazon Ads shares its approach to measurement and how it can be used to address business challenges and drive results in an omnichannel world.

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