Castorama has designed its digital transformation around the store. Local issues are at the heart of marketing and media thinking. Paul Saladin, Head of Industries at Waze, talks to Olivier Servat, Head of Media & Digital at Castorama, to explore how media activations built on a national scale can meet the needs of each store and stimulate traffic in the store.
How to break down the silos between headquarters and the store? A discussion on the place of local in media strategies with Castorama and Waze
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