[Masterclass] Hyundai on YouTube: an effective and engaging media and "brand content" strategy

Oct 13 5:00 pm - 5:30 pm

Presented by


Hyundai has set an ambitious goal to accompany new buying paths and create proximity. Thanks to an effective and committed media and brand content strategy on YouTube, Hyundai has generated +7 points of coverage on target and +18% of incremental sales.