HUBFORUM Paris

[Masterclass] Hyundai on YouTube: an effective and engaging media and "brand content" strategy

Oct 13 5:00 pm - 5:30 pm

Presented by

CB
Camille Biette
YouTube
Head of Branding and Media Automotive Google France
CA
Clémentine Antunes
Hyundai
Head of Brand, Strategy & Communication

Description

Hyundai has set an ambitious goal to accompany new buying paths and create proximity. Thanks to an effective and committed media and brand content strategy on YouTube, Hyundai has generated +7 points of coverage on target and +18% of incremental sales.
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