HUBFORUM Paris

[Masterclass] How does L'Oréal use its social room as an incomparable source of customer insights?

Description

As part of its omnichannel strategy, L'Oréal has set up social rooms in partnership with Sitel. Thanks to social rooms, social media becomes a conversation channel for brands with their customers. Discover how L'Oréal and Sitel have used conversations to bring up the voice of the customer and provide insights to brands.

Presented by