HUBFORUM Paris

[Masterclass] How to set up a successful international multi-touchpoint and locally relevant digital campaign?

Oct 11, 2022 | 1:30 PM - 2:00 PM

Description

International brands invest a lot of effort, resources and budget to set up impactful digital strategies. But as soon as this is passed on to local subsidiaries, the result is not satisfactory. The DNA of the brand or the message is degraded, The time to market is not respected, Subsidiaries complain that the elements received do not correspond to their local reality and therefore decide to reproduce a large part of their content on their own. For content to be relevant locally, a major brand must be able to coordinate numerous digital expertises, have a detailed knowledge of each local culture and master increasingly complex technologies. This is what we have been doing for over 22 years at Datawords. We would like to share with you the organization we have put in place with major global brands such as MICHELIN, L'Oréal, the Richemont Group, Peugeot and the SEB Group, enabling us to deliver relevant content at the right time, in the right place, to the right person, regardless of the culture...

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