How L'Oréal is reinventing the shopping experience with augmented reality on Snapchat

Oct 11, 2022 | 9:40 AM - 9:50 AM

Plénière 2022


Augmented reality is being embraced by hundreds of millions of Internet users around the world, who are looking for entertaining but mostly utilitarian experiences. How can brands take advantage of this technology to provide a service to their consumers while generating sales? Adrien Seugé, CMO France of L'Oréal, tells us the keys to success on this new platform.

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