HUBFORUM Paris

La Poste launches Inside Home: a hybrid and innovative advertising experience, at home!

Oct 13 3:35 pm - 3:45 pm

Presented by

ET
Eric Trousset
La Poste Solutions Business
Directeur du développement des Solutions Marketing
ND
Nathalie d'Isanto
La Poste Solutions Business
Directrice du Courrier Publicitaire

Description

86% of purchasing projects are decided at home and 94% of these projects are discussed within the household. Based on these findings, it is crucial for brands to know how to reach the right people with the right levers. And the marketing challenge is to find the right balance to enter the intimacy of conversations after having inspired new projects.
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