Geolocation, personalization, flexibility: how Auchan takes advantage of digital audio
Oct 13, 2021 | 1:20 PM - 1:35 PM
Oct 13, 2021 | 1:20 PM - 1:35 PM
Description
74% of internet users consumed digital audio content in 2019, and 84% of this listening was on mobile (source Médiamétrie). Yet, the share of advertising investments in digital audio is tiny compared to the share of investments in radio.
Find out how Auchan grasps the value of contextual advertising with digital audio, and gains flexibility to address its customers.
