74% of internet users consumed digital audio content in 2019, and 84% of this listening was on mobile (source Médiamétrie). Yet, the share of advertising investments in digital audio is tiny compared to the share of investments in radio.
Find out how Auchan grasps the value of contextual advertising with digital audio, and gains flexibility to address its customers.
HUBFORUM Paris is a lifetime meet-up for digital leaders organized by HUB Institute. Join the the next edition on the 11 & 12th of October 2022 at la Maison de la Mutualité.
Phone : 01 84 79 28 43
Mail : contact@hubinstitute.com
