HUBFORUM Paris

Towards a new paradigm for retail: how mass personalization can generate more customer engagement and create business value?

Oct 13 2:35 pm - 2:50 pm

Presented by

LT
Laurent Thoumine
Accenture
Managing Director Head of Retail in Europe and Consumer Goods in France & Benelux
SS
Stéphane Spinella
Google
Directeur Retail & CPG Google Cloud
CB
Cyril Bourgois
Groupe Casino
Group Chief Digital Officer

Description

How to move from mass promotion to personalized promotion? In a context of rapid change in the retail market, Casino has begun this transformation, notably through its subsidiary RelevanC, which puts the customer and data at the heart of its strategic and monetization challenges. To accelerate this transformation, Casino has partnered with Accenture and Google to develop new use cases and transform its business model through the marketing of its data marketing solutions.
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