HUBFORUM Paris

How CANAL+ Brand Solutions supports brands with an innovative platform for measuring the effectiveness and optimization of TV campaigns?

Oct 12, 2021 | 1:15 PM - 1:25 PM

Description

In a context where advertisers expect an increasingly short-term return on their TV investments, CANAL+ Brand Solutions launches Connect+, an innovative solution allowing them to measure the effectiveness and optimize their TV campaigns on their own business indicators. With Connect+, advertisers can connect, within a 100% secure SAAS platform, the advertising exposure of their TV campaigns, collected via the millions of boxes of our subscribers, with a purchase act, a purchase intention or any other brand KPI.

Presented by