The pandemic has had a profound impact on the entire tourism and hospitality industry. Despite the difficult context, Accor has continued to innovate and has pivoted its transformation model to manage the crisis and prepare for the recovery. To achieve these objectives, Accor, in collaboration with Google, is leading a profound digital transformation where mastering data is one of the key success factors. Alix Boulnois will talk about the different challenges facing her department.
Accor responds to the crisis with digital innovation
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