HUBFORUM Paris

Description

The vast majority of retailers, excluding e-tailers, have between 70 and 95% of their turnover coming from stores. And for all of them, the complementarity of digital and physical distribution networks is a priority. However, it can be difficult to quantify the impact of digital levers on in-store sales on a daily basis. How can omnichannel performance be managed without data? Leroy Merlin has set out to solve this paradox with Google and Converteo, taking a lead in omnichannel measurement. On October 13th, during the HUBFORUM, Frédéric Van Cauwenberge from Leroy Merlin, Myriam Yakdane from Google & Jérémie Levy from Converteo will present the session: Omnichannel measurement for business management at Leroy Merlin.