[Masterclass] How a major retailer capitalizes on its customer data through the implementation of a CDP

Oct 12 11:50 am - 12:20 pm

Presented by

Sales Lead France Customer Data Management

Fréderic Kang

SAP CX

Senior Solution Advisor

Description

With the end of third-party cookies, it's essential to capitalize on your first-party data. In this workshop, we will present how a major Swiss retailer has optimized its data and business strategy thanks to a Customer Data Platform. Discover concrete use cases as well as our recommendations to prepare and deploy a CDP project.

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[Masterclass] How a major retailer capitalizes on its customer data through the implementation of a CDP

Oct 12 11:50 am - 12:20 pm

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