HUBFORUM Paris

[Masterclass] La nouvelle alliance Facebook x TV : le mix média performant pour accroître ROAS et notoriété de marque

Oct 12 11:50 am - 12:20 pm

Presented by

GF
Guillaume Frayce
Mars Wrigley
Head of Marketing & Media
MH
Magali Hymes
Facebook
Client Partner, CPG industry

Description

In an increasingly digital media landscape and a constant need to optimize media efficiency, a new study conducted by Kantar shows that deploying Facebook in plans above 20% of the mix and in alliance with TV significantly improves the total ROAS of the plan, as well as building brand awareness and recruitment. Feedback from a major player in the FMCG sector, Freedent, with Guillaume Frayce, head of Marketing & Media, Mars Wrigley
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