[14h00 - 17h30] Session 4 - Mercredi 12 oct. - PIMP YOUR MARKETING

Oct 12 2:00 pm - 6:00 pm


Today, it's all about solving a paradox: while touchpoints with consumers are multiplying, the notion of communities has never been so central. How can you juggle hyper-personalization and the animation of these groups to boost your brand?  From social commerce to retail media and the metaverse, how to scale your marketing strategy and increase your ROI in an omnichannel world?