HUBFORUM Paris

[Masterclass] Changes in privacy and the end of third-party cookies: how does Auchan maintain a relevant measurement of its digital performance ?

Oct 12 5:00 pm - 5:30 pm

Presented by

ML
Mathieu Lepoutre
Auchan
Responsable médias 360
CD
Charles Duenas
Fifty-Five
Senior Expertise & Innovation Manager
NV
Nicolas Vaudran
Fifty-Five
Managing Director, Retail & Services

Description

The richness of interactions between customers and brands prior to purchase presents a real challenge in understanding and measuring the effectiveness of different customer journeys. In this context, new regulatory, technical and user constraints on cookies further increase the level of complexity in measuring the performance of media campaigns. Find out how Auchan, in collaboration with Fifty-Five, is adapting its media performance measurement protocol to comply with regulatory constraints and to prepare for the disappearance of third-party cookies.
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