HUBFORUM Paris

[Masterclass] Pierre & Vacances-Center Parcs Group's data transformation illustrated in 3 use cases

Description

How to accelerate a company's data-driven transformation through the implementation of a datalake Pierre & Vacances-Center Parcs Group initiated in 2017 a data turnaround with 3 objectives: improve multi-channel customer experience, develop revenue, enrich customer knowledge to feed marketing and sales strategy. After 5 years and a few unforeseen events, let's take a look back at this experience, the means implemented, the most contributing use cases, the governance issues and the challenges ahead.

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