Tuesday 11th October - Morning
DISCOVER NEW WORLDS
New communities and conversation modes, new tools (martech, chatbots), new universes (3D commerce, metaverse): how to deal with multiple upheavals and be agile, while setting a vision and a course? Discover how to project yourself into these new worlds with audacity, by placing innovation at the heart of your thinking.
Tuesday 11th October - Afternoon
SHAPE YOUR EXPERIENCE
Gone is the B2B/B2C dichotomy: 2022 marked the entry into the B2H (Business-to-Human), where the only real differentiation vector is the experience offered to each stakeholder. Customers and employees expect fluidity, personalization and instantaneousness in every aspect of their journey. What are the levers to activate to offer an optimal experience at all levels of organizations and their ecosystems ?
Wednesday 12th October - Morning
REFRESH YOUR BUSINESS
The entire value chain must now be rethought in terms of performance and sustainability. To achieve this, Data must be at the heart of the optimization of the organization and business models. And its use must be facilitated for all business lines. In your 2023 roadmap, how can you take advantage of the new opportunities offered by data-driven governance and the use of Artificial Intelligence ?
Wednesday 12th October - Afternoon
PIMP YOUR MARKETING
Today, it's all about solving a paradox: while touchpoints with consumers are multiplying, the notion of communities has never been so central. How can you juggle hyper-personalization and the animation of these groups to boost your brand? From social commerce to retail media and the metaverse, how to scale your marketing strategy and increase your ROI in an omnichannel world?