New communities and conversation modes, new tools (martech, chatbots), new universes (3D commerce, metaverse):
how to deal with multiple upheavals and be agile, while setting a vision and a...
[OPENING KEYNOTE] Hyperbusiness : transformer le chaos en opportunité business
Faced with an increasingly VUCA world that creates confusion and disorientation, brands have the opportunity to take advantage of this to be innovative. Several strands of innovation are possible in...
[SPECIAL GUEST] V.Hive: Web 3.0 for fan and consumer community engagement
Esports is a fast-growing sector that requires constant adaptation. Web 3.0 technologies represent a unique opportunity to enhance and engage fans. Team Vitality intends to revolutionize the esports...
New Generations and Advertising: forget the received ideas
The new generations; Millennials, Generation Z and Generation Alpha, are distancing themselves from the use of social networks and turning to a more communal, authentic and interactive experience...
Reconciling stability and innovation: the Banque de France's vision
Monetary strategy, financial stability, services to the economy and society: the Banque de France is at the heart of the financial ecosystem. In order to continue to accomplish its missions and...
Club R Pay, the new generation of embedded payment
Faced with inflation and pressure on exchange rates, consumers are increasingly concerned about their purchasing power. In this context, e-commerce platform Rakuten is taking its Club R cashback...
How L'Oréal is transforming its omnichannel experience with Snapchat
Augmented reality is being embraced by hundreds of millions of Internet users around the world, who are looking for entertaining but mostly utilitarian experiences. How can brands take advantage of...
"Business with a purpose": What is Back Market's loyalty strategy?
In the face of growing uncertainty, consumers are more demanding and looking for authenticity from brands. Alex Dan, Director of Customer Engagement, Back Market, and François Rychlewski, VP of EMEA...
Measured investment, optimized campaigns: enter the era of agile marketing!
With the number of touchpoints activated throughout the customer journey increasing, it is imperative to improve the reliability of measurement to better understand the key success factors of a...
How does V and B use digital to explore new opportunities and think about the customer experience of tomorrow?
In 1998, V and B invented the cellar and bar concept. 20 years later, the brand has kept its pioneering spirit and continues to explore new territories to reinvent the experience of all its...
[12h30 - 14h] BUSINESS LUNCH & RENDEZ-VOUS ONE TO ONE PHYSIQUE
Take time to meet, exchange and share your use cases and issues during meetings organized by our teams.
You can ask Yamna and Joanna to schedule your meetings with your peers and/or partners of the...
Gone is the B2B/B2C dichotomy: 2022 marked the entry into the B2H (Business-to-Human), where the only real differentiation vector is the experience offered to each stakeholder. Customers and...
Discover the 35 winners selected by the HUB Institute's experts for this 2023 ranking, who are committed to moving their companies towards a more data-centric and agile model. Specialists in...
Decathlon's mission since 1976 is to make the pleasures and benefits of sport accessible to as many people as possible.
With Jérôme Dubreuil, discover how the sports giant is becoming a digital...
How does Groupe SEB, an international brand, deliver relevant digital content anywhere, anytime, regardless of culture?
A B2H strategy can only create value for an international brand if it :
Sets up an ecosystem with the right digital solutions to enable individualization.
Delivers relevant content at the right...
Future of Work - How to ensure the performance of your sales teams in a hybrid world?
A new dynamic is emerging in the relationship between buyers and sellers. The ones who are successful are those who can demonstrate their expertise and value at every stage of the cycle - that is,...
How Accor and Yext are improving the search experience for All.com?
Accor, one of the world's leading hotel companies, deploys a hotel ecosystem of more than 40 brands, integrated among the most diversified in the industry.
Since 2019, Yext and Accor have been...
Loyalty, Trust, Acquisition: Orange Bank focuses on the customer experience
Nowadays, the services you offer are just as important as the products you sell. A strategy based on customer experience is essential to differentiate yourself from your competitors and increase...
Hybrid workspace: improve employee engagement through a more inclusive experience
Over the past few months, the way people work has changed drastically in order to cope with various crises. In a now hybrid world, discover how to facilitate team collaboration by creating an...
Inaction is no longer an option : welcome to the age of agile
Let's be honest: no one really knows what the next six months or year will look like in terms of the global economy or the political landscape. We are facing macroeconomic uncertainty, lower growth...
[SPECIAL GUEST] Discover the new brand experience of La Redoute!
La Redoute is continuing its transformation and renewing its identity. Why this change? Is it simply a question of codes or experience? How does the Brand experience rhyme with performance and...
AP
AméliePoisson
La Redoute
Directrice Générale Adjointe Commerce et Marketing
[SPECIAL GUEST] Purpose: Dove, a brand that has relied on its values for 20 years
A pioneer in terms of brand engagement and winner of several Cannes Lions awards for innovative Purpose campaigns, Dove is a real example in the market. Firdaous El Honsali, Global Vice President...
FEH
FirdaousEl Honsali
Unilever
Global Vice President External Communications & Sustainability, Dove
Why is storytelling the key to an engaging customer experience?
In e-commerce, each contact opportunity in the buying process is a small "moment of truth" that conditions the quality of the experience lived and felt by the customer. In this Keynote, Bruno...
[7:10pm - 10:30pm] 🥂HUBFORUM gala dinner 🥂 "WELCOME TO THE METAVERSE"
Ask for your place* to participate in the grand gala dinner of HUBFORUM Paris. For the HUB Institute's 10th anniversary take part in an immersive experience in the Metaverse with...
PracticalInformations
HUBFORUM Paris is a lifetime meet-up for digital leaders organized by HUB Institute. Join the the next edition on the 3 & 4th of October 2023 at Pavillon d'Armenonville.
