HUBFORUM Paris 2023

REPLAY HUBFORUM 2023

Oct 3rd
07:30 am - 07:35 am

Welcome Speech

PVE
Perle, Vincent, Emmanuel
HUB Institute
Oct 3rd
07:35 am - 07:50 am

[Opening Keynote] Navigating the new normal

PB
Perle Bagot
HUB Institute
Associée Fondatrice & Directrice générale
Oct 3rd
07:50 am - 08:00 am

Smart Fashion = Big Impact

PG
Pierre-Arnaud Grenade
ba&sh
Global CEO
Oct 3rd
08:00 am - 08:15 am

All Aboard the Hype Train: Transforming fans into customers

Fandom is evolving as the lines between the ‘real world’ and the virtual world continue to blur. With fewer barriers and more ways to connect, how can brands tap into - and support - the passion and...
MS
Melissa Simoni
Twitch Ads
Sales Director France and Benelux
LS
Lorelei Schirar
Universal Pictures International France
Head of Digital Marketing
Oct 3rd
08:15 am - 08:30 am

How is Aroma-Zone transforming its experience while staying true to its values?

How to accelerate the international success of a French nugget in natural skincare and aromatherapy without abandoning what has made it a success: rich content, a committed community, transparent...
NB
Nicolas Borgis
Epam
Managing Director and Digital Engagement Head at EPAM company France
DS
Delphine Stey
Aroma-Zone
Directrice e-commerce
Oct 3rd
09:00 am - 09:15 am

The impact of inaction in 2023: What changes can you make to boost your sales success and streamline your costs?

The economic crisis persists, and we can't deny it. Against this backdrop, companies are more than ever faced with the need to rationalize their budgets, while maintaining growth objectives. What's...
VC
Vesna Cosich
Braze
VP entreprise Sales Southern Europe
JL
Julien Leblanc
Highspot
Head Southern Europe
Oct 3rd
09:15 am - 09:30 am

E-commerce, the new trend of click, mortar and platform: the alliance between Darty and Rakuten France

E-commerce, the new trend for click, mortar and platform: the alliance between Darty and Rakuten FranceE-commerce, the new trend for click, mortar and platform: the alliance between Darty and...
OT
Olivier Theulle
Fnac-Darty
Chief e-Commerce & Digital Officer
FV
Fabien Versavau
Rakuten
PDG de Rakuten France et Executive Officer Rakuten Group
Oct 3rd
09:30 am - 09:40 am

Agility & innovation: the essentials for facilitating sustainable mobility today and tomorrow

The way we travel is changing, in line with society's expectations: more convenience and choice in modes of transport, more responsive, tailor-made, hyper-personalised and, above all, more...
AP
Anne Pruvot
SNCF Connect & Tech
Directrice Générale
Oct 3rd
09:40 am - 09:50 am

Customer experience in the age of AI

At a time when companies are faced with a situation of enduring instability and consumers with sometimes paradoxical expectations, how can they stay on course for business performance and maximize...
VLL
Virginie Le Lièvre
HubSpot
Head of Brand & Marketing, Hubspot France
Oct 3rd
09:50 am - 10:00 am

Generating growth in the age of control

What can AI do for your growth? In a context where people are taking more control of their spending, their data and their time, AI is a formidable business ally.
PD
Pierric Duthoit
Meta
Business Director France
Oct 3rd
10:00 am - 10:10 am

Modernization and innovation: how does the retail offer boost business renewal?

MC
Marie Cheval
Carmila
PDG
BH
Barbara Haddad
Maitresse de Cérémonie
Oct 3rd
10:10 am - 10:20 am

In an uncertain environment, how can we tap into the potential of the company and its teams to find new levers for long-term

MILIBOO founder and CEO Guillaume Lachenal will talk about the creation and growth of Miliboo. He will also explain how, in a context of economic, political and social upheaval and uncertainty, it...
GL
Guillaume Lachenal
Miliboo
CEO
BH
Barbara Haddad
Maitresse de Cérémonie
Oct 3rd
12:15 pm - 12:25 pm

Generative AI at scale at Schneider Electric

In an ever-changing world, where generative AI is paving the way for new possibilities, executives are asking how to leverage these technologies to create additional value. Find out how Schneider...
Oct 3rd
12:25 pm - 12:35 pm

Optimizing the customer experience: combine CDP and AI to excel

How to increase customer knowledge with insights from enriched 1st party data - Advanced personalization: how to micro-segment audiences to gain engagement - Team productivity: using AI to do more...
MD
Marine Desgranges
Treasure Data
Senior Solution Consultant
Oct 3rd
12:35 pm - 12:50 pm

Generative AI: revolution or mere fad?

A few months ago, Groupe Seb began writing a white paper on the potential impact of generative AI on its business. At the same time, a number of experiments are being tested, including a prototype...
GH
Geoffrey Huber
Groupe Seb
E-CATMAN EMEA
AP
Antoine Pourron
Groupe Seb
International SEO Manager
CL
Charles Letaillieur
Converteo
Lead IA & Senior Manager
Oct 3rd
12:50 pm - 01:05 pm

The era of monologues is over, the future of brands lies in AI-driven conversations 🇺🇸

How is AI transforming consumer interactions? How can you successfully make the transition from a brand-centric conversation to a customer dialogue that respects private data? How can you give...
CW
Christian Ward
Yext
Chief Data Officer
Oct 3rd
01:05 pm - 01:20 pm

How Renault CRM uses data to move from Volume to Value with Equancy

The Renaulution plan launched in 2021 has redirected the Group's strategy from volume to value, targeting higher-margin customers and vehicles in particular. Supporting this strategy with CRM...
OZ
Ouassima Zakraoui
Renault France
Directrice Digital et CRM France
BDLS
Bertrand de la Selle
Equancy
Partner
Oct 3rd
01:20 pm - 01:30 pm

How to Connect with Consumers in the Current Turbulent Economy? 🇬🇧

The uncertain economy has sent marketplaces reeling as businesses and consumers alike search for a return to stability. To thrive, organisations need to reimagine their business strategies to...
EDL
Emily du Luart
SheerID
Head of EMEA Solutions Consulting
FR
François Rychlewski
SheerID
VP of Sales EMEA
Oct 3rd
01:30 pm - 01:40 pm

Transformation and Innovation: Publicis Groupe, Vivatech, Escalator and YourArt in the Spotlight

Discover how Maurice Levy shaped the culture of transformation and innovation within Publicis Groupe. He will also share the secrets behind VivaTech's impressive evolution, the importance of...
ML
Maurice Levy
Publicis Groupe
Chairman of the Supervisory Board
VD
Vincent Ducrey
HUB Institute
CEO & Co-Fondateur
Oct 3rd
02:15 pm - 02:25 pm

Digital Transformation in the era of Generative AI 🇬🇧

JM
James Murray
Microsoft Advertising
Product Marketing Manager
Oct 3rd
02:25 pm - 02:35 pm

Advertising attention: from buzzword to performance

WeTransfer Advertising - which recently opened offices in France - is hosting a discussion on the new buzz metric of the moment: advertising attention. What is it really? Why and how should it be...
NT
Noémy Tur
WeTransfer Advertising
Country Manager France
Oct 3rd
02:35 pm - 02:50 pm

Frugal Marketing: How CMOs can maximize marketing impact across the entire customer journey?

Brands around the globe are facing macroeconomic volatility with nearly 30% of major advertisers worldwide saying they’re cutting their ad budgets in 2023. Marketers are asked to do more with less,...
AS
Adrien Seugé
L'Oréal
Chief Marketing and Digital Officer France
AL
Arnaud Lauga
Performics
CEO Performics et CEO Publicis Commerce
SG
Stéphane Grenier
Amazon Ads
Managing Director France
Oct 3rd
02:50 pm - 03:00 pm

How is the consumer credit sector adapting to the current crises?

VS
Vincent Sussfeld
BNP Paribas Personnal Finance
Deputy CEO in charge of Global Business Lines
Oct 3rd
03:00 pm - 03:15 pm

[Closing Keynote] Generative AI and Data as performance drivers!

EV
Emmanuel Vivier
HUB Institute
Co-Founder