HUBFORUM Paris

REPLAY HUBFORUM 2022

Oct 11th
07:00 am - 07:05 am

Welcome Speech

PVE
Perle, Vincent, Emmanuel
HUB Institute
Oct 11th
07:05 am - 07:20 am

[OPENING KEYNOTE] Hyperbusiness : transformer le chaos en opportunité business

Faced with an increasingly VUCA world that creates confusion and disorientation, brands have the opportunity to take advantage of this to be innovative. Several strands of innovation are possible in...
EV
Emmanuel Vivier
HUB Institute
Co-Founder
Oct 11th
07:20 am - 07:30 am

[SPECIAL GUEST] V.Hive: Web 3.0 for fan and consumer community engagement

Esports is a fast-growing sector that requires constant adaptation. Web 3.0 technologies represent a unique opportunity to enhance and engage fans. Team Vitality intends to revolutionize the esports...
NM
Nicolas Maurer
Team Vitality
Chief Executive Officer
Oct 11th
07:30 am - 07:45 am

New Generations and Advertising: forget the received ideas

The new generations; Millennials, Generation Z and Generation Alpha, are distancing themselves from the use of social networks and turning to a more communal, authentic and interactive experience...
EB
Elsa Batigne
Deezer
VP Brand
MS
Melissa Simoni
Twitch
Sales Director France & Benelux
Oct 11th
07:45 am - 08:00 am

Reconciling stability and innovation: the Banque de France's vision

Monetary strategy, financial stability, services to the economy and society: the Banque de France is at the heart of the financial ecosystem. In order to continue to accomplish its missions and...
TB
Thierry Bedoin
Banque de France
Directeur Général du Système d'Information
AB
Alex Bauer
IBM Consulting France
Directeur Général IBM Consulting France
Oct 11th
08:00 am - 08:10 am

Club R Pay, the new generation of embedded payment

Faced with inflation and pressure on exchange rates, consumers are increasingly concerned about their purchasing power. In this context, e-commerce platform Rakuten is taking its Club R cashback...
FV
Fabien Versavau
Rakuten France
CEO
Oct 11th
08:10 am - 08:25 am

How L'Oréal is transforming its omnichannel experience with Snapchat

Augmented reality is being embraced by hundreds of millions of Internet users around the world, who are looking for entertaining but mostly utilitarian experiences. How can brands take advantage of...
AS
Adrien Seugé
L'Oréal
Chief Marketing and Digital Officer Groupe
GG
Grégory Gazagne
Snap Inc.
Directeur Général France
Oct 11th
09:35 am - 09:50 am

"Business with a purpose": What is Back Market's loyalty strategy?

In the face of growing uncertainty, consumers are more demanding and looking for authenticity from brands. Alex Dan, Director of Customer Engagement, Back Market, and François Rychlewski, VP of EMEA...
AD
Alexandre Dan
Back Market
Director of Customer Engagement
FR
François Rychlewski
SheerID
VP of EMEA Sales
Oct 11th
09:50 am - 10:05 am

Measured investment, optimized campaigns: enter the era of agile marketing!

With the number of touchpoints activated throughout the customer journey increasing, it is imperative to improve the reliability of measurement to better understand the key success factors of a...
ER
Emilie Rouganne
iProspect
Directrice Générale France
SG
Stéphane Grenier
Amazon Ads
Managing Director France
Oct 11th
10:05 am - 10:20 am

How does V and B use digital to explore new opportunities and think about the customer experience of tomorrow?

In 1998, V and B invented the cellar and bar concept. 20 years later, the brand has kept its pioneering spirit and continues to explore new territories to reinvent the experience of all its...
GT
Grégory Tocut
V and B
Chief Information Officer
NB
Nicolas Borgis
Emakina
Directeur Général
Oct 11th
10:20 am - 10:30 am

[SPECIAL GUEST] Digital technology for a sustainable renaissance at Petit Bateau

BS
Barbara Sohier
Petit Bateau
Global E-commerce Director
Oct 11th
12:00 pm - 12:10 pm

[HUB35] Meet the young French digital talents!

Discover the 35 winners selected by the HUB Institute's experts for this 2023 ranking, who are committed to moving their companies towards a more data-centric and agile model. Specialists in...
Oct 11th
12:10 pm - 12:20 pm

[SPECIAL GUEST] Decathlon's digital ambitions

Decathlon's mission since 1976 is to make the pleasures and benefits of sport accessible to as many people as possible. With Jérôme Dubreuil, discover how the sports giant is becoming a digital...
JD
Jérôme Dubreuil
Decathlon
Group Chief Digital Officer
Oct 11th
12:20 pm - 12:35 pm

How does Groupe SEB, an international brand, deliver relevant digital content anywhere, anytime, regardless of culture?

A B2H strategy can only create value for an international brand if it : Sets up an ecosystem with the right digital solutions to enable individualization. Delivers relevant content at the right...
JP
Julie Paget
Groupe SEB
Head of Content Factory Group SEB
PB
Perrine Berthelin
Groupe SEB
Content Production Strategist - eCommerce & D2C
FS
Frédéric Simon
Datawords
Directeur France
Oct 11th
12:35 pm - 12:45 pm

Future of Work - How to ensure the performance of your sales teams in a hybrid world?

A new dynamic is emerging in the relationship between buyers and sellers. The ones who are successful are those who can demonstrate their expertise and value at every stage of the cycle - that is,...
JL
Julien Leblanc
Highspot
Directeur Europe du Sud
Oct 11th
12:45 pm - 01:00 pm

How Accor and Yext are improving the search experience for All.com?

Accor, one of the world's leading hotel companies, deploys a hotel ecosystem of more than 40 brands, integrated among the most diversified in the industry. Since 2019, Yext and Accor have been...
AB
Arnaud Bourge
Accor
VP E-commerce & Media
AB
Anne-Laure Blondeau
Yext
Senior Director Customer Success
Oct 11th
01:00 pm - 01:15 pm

Loyalty, Trust, Acquisition: Orange Bank focuses on the customer experience 

Nowadays, the services you offer are just as important as the products you sell. A strategy based on customer experience is essential to differentiate yourself from your competitors and increase...
HB
Hervé Brucker
Orange Bank
Chief Marketing Officer
SY
Sophie Yannicopoulos
Adobe
Managing Director France
Oct 11th
02:20 pm - 02:30 pm

Hybrid workspace: improve employee engagement through a more inclusive experience

Over the past few months, the way people work has changed drastically in order to cope with various crises. In a now hybrid world, discover how to facilitate team collaboration by creating an...
AD
Alexandra Dalis
Miro
Head of Customer Success France
Oct 11th
02:30 pm - 02:40 pm

Impact 2028: the new economic strategy of the IDF Region

NG
Nelly Garnier
Région Île-de-France
Déléguée spéciale à la Smart Region
Oct 11th
02:40 pm - 02:50 pm

Inaction is no longer an option : welcome to the age of agile

Let's be honest: no one really knows what the next six months or year will look like in terms of the global economy or the political landscape. We are facing macroeconomic uncertainty, lower growth...
KB
Kevin Bosc
Asana
Head of Marketing Southern Europe
Oct 11th
02:50 pm - 03:00 pm

[SPECIAL GUEST] Discover the new brand experience of La Redoute!

La Redoute is continuing its transformation and renewing its identity. Why this change? Is it simply a question of codes or experience? How does the Brand experience rhyme with performance and...
AP
Amélie Poisson
La Redoute
Directrice Générale Adjointe Commerce et Marketing
Oct 11th
03:00 pm - 03:10 pm

[SPECIAL GUEST] Purpose: Dove, a brand that has relied on its values for 20 years

A pioneer in terms of brand engagement and winner of several Cannes Lions awards for innovative Purpose campaigns, Dove is a real example in the market. Firdaous El Honsali, Global Vice President...
FEH
Firdaous El Honsali
Unilever
Global Vice President External Communications & Sustainability, Dove
Oct 11th
03:10 pm - 03:20 pm

Why is storytelling the key to an engaging customer experience?

In e-commerce, each contact opportunity in the buying process is a small "moment of truth" that conditions the quality of the experience lived and felt by the customer. In this Keynote, Bruno...
BC
Bruno Clément
ZEPRESENTERS
CEO & AUTEUR DU PODCAST "MOMENT DE VÉRITÉ"
Oct 11th
03:20 pm - 03:30 pm

The cities engage the transition: a world tour of initiatives

VD
Vincent Ducrey
HUB Institute
CEO & Co-Fondateur