HUBFORUM Paris 2024

DISCOVER THE PROGRAMME 2024

Decipher, exchange and experiment... A unique 2-days programme to maximise performance at every level of the company!

DAY 1

TUESDAY 8TH OCTOBER

DAY 1

DAY 2

WEDNESDAY 9TH OCTOBER

DAY 2

ONE-DAY CONFERENCE
 30 TESTIMONIALS FROM THE MOST INFLUENTIAL DECISION-MAKERS

8:30 AM - 9:20 AM
CAFÉ D'ACCUEIL

[8.30am - 9.20am] Breakfast & Networking

Start the day at 8:30am: coffee, breakfast and networking. Let's connect for an inspiring day!

8 OCT
MATIN
9:20 AM - 9:25 AM
PLÉNIÈRE

[HUB INSTITUTE] Welcome Speech

For this 12th edition, the HUBFORUM returns in a format redesigned to meet the strategic and operational challenges of major groups: embark on the discovery of the experiences planned for these two days!
AJ
Adeline Jouanne
HUB Institute
Membership Director
LV
Lucie Videgrain
HUB Institute
Directrice des Partenariats
CB
Christophe Boucreux
HUB Institute
Executive Director
9:20 AM - 9:20 AM

SESSION 1 AI-GMENTED BUSINESS

Performance and innovation are crucial issues for companies seeking to stand out in a competitive environment. This session explores strategies for optimizing operations, better anticipating market needs and diversifying revenue streams, and in particular through AI. You'll discover how these levers contribute to creating a more agile, innovative and resilient business.
8 OCT
MATIN
9:25 AM - 9:45 AM
PLÉNIÈRE
KEYNOTE D'OUVERTURE

[HUB Institute] AI-gmented Business: trends in generative AI 2025

EV
Emmanuel Vivier
HUB Institute
Co-Founder
8 OCT
MATIN
9:45 AM - 9:55 AM
PLÉNIÈRE
TESTIMONIAL

[Best Western] Interview with Olivier, General Manager

OC
Olivier Cohn
Best Western France
Directeur Général
8 OCT
MATIN
9:55 AM - 10:10 AM
PLÉNIÈRE

[Publicis & Amazon Ads] The streaming revolution: unleashing the potential of Amazon Ads streaming solutions at the heart of full funnel strategies

Join us for a must-attend keynote on the revolutionary potential of streaming solutions to transform your marketing approach. Discover how to develop effective full-funnel strategies by integrating key solutions such as Prime Video and Twitch to maximize your brand's performance. Join the discussion to understand the strategy that has enabled Publicis to help L'Oréal achieve its growth and efficiency objectives, and stay ahead in an ever-changing streaming market.
AB
Aurore Buisson
Publicis Media France
Lead Data Strategist
AMB
Amandine Martin Briand
Amazon Ads France
Head of FMCG, Pharma / Luxury / Fashion / Electronics
8 OCT
MATIN
10:10 AM - 10:25 AM
PLÉNIÈRE

[Ekimetrics x Renault] How Generative AI accelerates decision-making in an intense competitive environment?

How can you leverage generative AI to optimize your decision-making processes? What technical and organizational challenges need to be overcome to effectively integrate this technology on a large scale? Anne Bretonnière, Head of AI and Marco Borreca, Residual Value Expert Leader & Business Director at Renault Group, along with Renaud Pirel, Partner at Ekimetrics, will share with you the key steps and concrete benefits obtained.
AB
Anne Bretonniere
Groupe Renault
Head of Data Science & A.I. Transversal Program
RP
Renaud Pirel
Ekimetrics
Head of Mobility, Partner
MB
Marco Borreca
Renault
Residual Value Expert Leader and Business Director
8 OCT
MATIN
10:25 AM - 10:35 AM
PLÉNIÈRE

[Adobe] How can your Content Supply Chain maximize business productivity in the everything-AI era?

HD
Hélène Delannoy
Adobe
Sales Direction & France CEO Deputy
VB
Vianney Baron
Danone
Head of Content & Media
10:35 AM - 11:05 AM
HUB DES SOLUTIONS

[10:35 A.M. - 11:05 A.M.] PERSONALISED NETWORKING SESSION

Take advantage of a break to meet, exchange ideas and share your current topics with your peers or with innovative players. Plan your meetings now:
Joanna Davy Ask Joanna, HUB Institute expert, to suggest meetings with market experts
Make an appointment
laptop Organize your meetings independently by contacting your peers via your participant area Organize a meeting
11:00 AM - 11:05 AM

SESSION 2 AI-GMENTED ORGANIZATIONS

To improve internal performance and encourage innovation, it is essential to rethink the organization of work and the use of data. This session will highlight practices that enable teams to collaborate better, align their actions and transform their missions to create a more productive and innovative environment. Digital transformation will also be a key factor in achieving these objectives.
8 OCT
MATIN
11:05 AM - 11:20 AM
PLÉNIÈRE

[Equancy & Prosol] How Prosol optimizes its sales forecast with Equancy's algorithmic support

Accurate sales forecasts enable Prosol's teams to minimize wastage of fresh produce caused by overstocking, and to better exploit missed sales opportunities in the event of out-of-stock situations. To adapt to rapid changes in consumer behavior, influenced by inflation and the need to better respond to environmental imperatives, Prosol's AI lab has collaborated with Equancy to improve its AI models, incorporating more sophisticated algorithms and enriched data, thereby enhancing forecast accuracy.
FL
Florian Laroumagne
Equancy
Directeur Data Science
FS
Fanjuan Shi
Prosol
Group CIO & CDAO
8 OCT
MATIN
11:20 AM - 11:30 AM
PLÉNIÈRE

[SNCF Connect & Tech] How can IAG be integrated into teams' daily work to boost productivity?

As a tool at the service of employees, AI, and in particular generative AI, is taking on a growing role in the Tech world. In this context, the organization of SNCF Connect & Tech teams is naturally evolving, both in terms of activities and practices. These improvements have enabled them, among other things, to increase creativity, optimize the work of telephone advisors and facilitate the user experience for customers. An implementation made effective thanks to a clear IAG approach: intelligently combining people and technology to provide high-performance solutions for our customers and employees.
DN
David Nedzela
SNCF Connect & Tech
Directeur Clients
8 OCT
MATIN
11:30 AM - 11:45 AM
PLÉNIÈRE

[Avisia & Club MED] How AVISIA is helping CLUB MED revolutionize in-house data access with the launch of its “GENTIL REQUESTOR”!

The “GENTIL REQUESTER” represents a revolutionary advance in accessibility and productivity for the business. It provides instant access to internal company data, in real time, via natural language or other means. As a result, Club Med employees can explore this information, synthesized by AI in the form of text, graphs or tables, and extract it rapidly. Thanks to this tool, the business units gain greater autonomy in their decision-making, enabling them to act quickly and efficiently.
MB
Matthieu Brochard
AVISIA
Responsable de l'Offre IA
AB
André Bourlat
Club Med
Head of Data Factory & Innovation
8 OCT
MATIN
11:45 AM - 11:55 AM
PLÉNIÈRE

[SNCF] Artificial Intelligence to boost SNCF performance

Here, we'll explore the impact of AI on improving services, rail operations but also on the daily work of employees.trices. How AI and generative AI are optimizing rail network management, reducing breakdowns, improving predictive train maintenance, simplifying agents' daily work and making the passenger experience more fluid. An opportunity to highlight the future prospects for an SNCF that is more agile, efficient and always focused on innovation.
JN
Julien Nicolas
SNCF
Directeur Numérique
8 OCT
MATIN
11:55 AM - 12:10 PM
PLÉNIÈRE

[EPAM] AI at scale

AM
Alfons Marquez
EPAM
VP B2B Europe & France
8 OCT
MATIN
12:10 PM - 12:20 PM
PLÉNIÈRE
TESTIMONIAL

[Axa] No data, no chocolate!

AI is more a “business” than a “tech” issue - If we sum it up, it's also: no dedicated organization, no change management, no team acculturation, no accountability, no focus, no quality data = no chocolate (no AI)!
CC
Chafika Chettaoui
AXA France
Chief Data Officer
12:20 PM - 1:50 PM
LUNCH

[12:20 PM - 1:50 PM] LUNCH

Find out who you can talk to during your lunch break in your participant area. SCHEDULE APPOINTMENTS
1:49 PM - 1:50 PM

SESSION 3 AI-GMENTED MARKETING

Effectiveness and creativity are at the heart of new marketing approaches. This session will show how brands can improve their performance by optimizing content creation and implementing more impactful campaigns. You'll discover innovative methods for capturing audiences' attention, increasing visibility and delivering concrete results to boost your communication and acquisition strategies.
8 OCT
1:50 PM - 1:55 PM
PLÉNIÈRE

Welcome Speech

LV
Lucie Videgrain
HUB Institute
Directrice des Partenariats
CV
Charles Varlet
HUB Institute
Directeur Corporate Training
8 OCT
APRÈS-MIDI
1:55 PM - 2:15 PM
PLÉNIÈRE

[HUB INSTITUTE] HUB35 2024 awards revealed

As it does every year at HUBFORUM, the HUB Institute is delighted to highlight the talents under 35 who are already making a difference in their companies. Discover the innovations they are bringing to inspire your own teams!
AJ
Adeline Jouanne
HUB Institute
Membership Director
CS
Caroline Soulié
BNP Personal Finance
Chief Customer, Marketing and Innovation Officer
8 OCT
APRÈS-MIDI
2:15 PM - 2:25 PM
PLÉNIÈRE

[Google Ads] AI-powered Creativity

In a world where AI is redefining what's possible, we'll explore how AI can be a catalyst for innovation, enabling brands to push the boundaries of creativity and efficiency. Bénédicte Ibert, Strategic Insights Manager at Google, will share key insights and the latest concrete Google solutions to illustrate how AI is transforming creativity to enhance your marketing performance.
BI
Bénédicte Ibert
Google France
Strategic Insights Manager
8 OCT
APRÈS-MIDI
2:25 PM - 2:35 PM
PLÉNIÈRE

[Vanksen] When AI revolutionizes search: how to increase your brand's visibility?

GC
Guillaume CLOUX
Vanksen
Senior Strategist
JG
Jonathan GEROME
Vanksen
SEO & Analytics Director
8 OCT
APRÈS-MIDI
2:35 PM - 2:50 PM
PLÉNIÈRE

SFR gets a head start on YouTube thanks to AI

Productivity & engagement: discover the impact of AI in SFR's media and influencer campaigns.
JN
Jeanne Nicolaÿ
Google
Head of Industry, Telecom, Public Services & Utilities
YT
Yacine Touileb
SFR
Head of Media
8 OCT
APRÈS-MIDI
2:50 PM - 3:00 PM
PLÉNIÈRE

[Treasure Data] From theory to reality: Getting results with the right customer data and AI strategy

GL
Ghislain Lefebvre
Treasure Data
Senior Account Executive
8 OCT
APRÈS-MIDI
3:00 PM - 3:15 PM
PLÉNIÈRE

[Dailymotion Advertising x Danone] When AI and attention revolutionise media performance

TR
Thibaud Rivals
Danone
Lead Media Manager - Dairy and Plant Based Category & Paris 2024
BL
Bruno Latapie
Dailymotion Advertising
VP Sales France
8 OCT
APRÈS-MIDI
3:15 PM - 3:25 PM
PLÉNIÈRE

[Uber Ads] Capture your consumers' attention at the right moment

Customer experience has become a real performance driver for companies. Whether online or in-store, it's crucial to innovate to engage and retain consumers. This session will look at solutions for improving each stage of the purchasing journey, offering personalized, fluid interactions, guaranteeing customer satisfaction and thus a fluid, enriched shopping experience.
GB
Gregory Blay-Desforges
Uber
Head of Uber Advertising, France
8 OCT
APRÈS-MIDI
3:25 PM - 3:35 PM
PLÉNIÈRE

[Datawords] How can AI really accelerate large-scale content creation?

Local adaptation is a sine qua non for a successful global campaign. However, achieving this adaptation quickly and on a large scale represents major challenges for brands. AI is revolutionizing content creation for international brands, speeding up production while guaranteeing local cultural relevance. How can existing workflows be optimized to reduce time-to-market and control costs, while ensuring global consistency of messages and local relevance? This question is at the heart of the concerns of international brands seeking to combine operational efficiency and cultural authenticity. Thanks to AI, combined with human expertise, companies can not only streamline their processes, but also maintain global consistency while respecting local specificities.
FS
Frédéric Simon
Datawords
Directeur Commercial France
3:35 PM - 4:05 PM
HUB DES SOLUTIONS

[3:35 - 4:05 P.M.] PERSONALISED NETWORKING SESSION

Take advantage of a break to meet, exchange ideas and share your current topics with your peers or with innovative players. Plan your meetings now:
Joanna Davy Ask Joanna, HUB Institute expert, to suggest meetings with market experts
Make an appointment
laptop Organize your meetings independently by contacting your peers via your participant area Organize a meeting
8 OCT
APRES-MIDI
4:05 PM - 4:15 PM
PLÉNIÈRE

[Bodyguard] AI and audience intelligence: Revolutionizing brand-consumer relationships while protecting communities

This session explores how AI-powered audience intelligence is transforming brand strategies and engagement. Discover how brands can better understand and connect with their audiences while ensuring safe, moderated environments online. Learn about the pivotal role AI plays in protecting communities and fostering trust in the digital era.
CC
Charles Cohen
BODYGUARD
Founder & CEO
4:14 PM - 4:25 PM

SESSION 4 AI-GMENTED EXPERIENCES

Customer and user experience has become a real performance driver for companies. Whether online or in-store, it is crucial to innovate not only in interactions but also in content to engage and retain consumers. This session will explore solutions for improving every stage of the shopping and user journey, by offering personalized, fluid and immersive interactions and content. The aim is to guarantee total satisfaction, while enriching the shopping and user experience, to make it even more memorable.
8 OCT
APRÈS-MIDI
4:15 PM - 4:25 PM
PLÉNIÈRE

[BIC] Simplicity and cutting-edge technologies: a vision of human and artificial intelligence for low-material innovation

Tomorrow's sustainable flame is within reach. It will be with a lighter that is simplified, eco-designed, recyclable and reconditionable to optimize the use of materials. Find out how François Clément-Grandcourt at BIC Briquets has rethought his products and used the latest technologies to chart a course low in raw materials and establish the international Group's sovereignty in this market.
FC
François Clément-Grandcourt
BIC
CEO de la division Briquet
8 OCT
4:25 PM - 4:40 PM
PLÉNIÈRE

[Incremys] From ChatGPT to business uses: the potential and limits of generative AI

Generative AI promises an easy answer for rapidly creating professional-quality content and images. However, behind the hype, the reality of digital transformation is often more mixed... This plenary session will explain how AI works, and its capabilities and limitations, to provide a holistic view and help managers sort out what is real from what is not, so that they can carry out a genuine transformation.
IT
Iban Touchet
Incremys
Dirigeant
8 OCT
APRÈS-MIDI
4:40 PM - 4:50 PM
PLÉNIÈRE

[Criteo] Revolutionize the retail and e-commerce experience with AI-smart advertising

Discover how AI-driven advertising is shaping the future of retail and e-commerce by enabling more relevant and personalized customer experiences. This workshop will highlight the concrete ways in which AI advances are boosting consumer engagement, paving the way for growth and innovation in today's competitive landscape.
EDR
Estelle Decré Ravez
Criteo
Managing Director
DL
David Lagardère
Criteo
AI Product Lead
8 OCT
APRÈS-MIDI
4:50 PM - 5:00 PM
PLÉNIÈRE

[Reetags] Interactive Video for Engagement and Sales

Reetags is an innovative interactive video solution with AI that enables brands to engage consumers in an immersive way.
NM
Nicolas Michel
Reetags
Chief Business Officer
8 OCT
APRÈS-MIDI
5:00 PM - 5:10 PM
PLÉNIÈRE

[VusionGroup] AI & IoT, the New Key to Retail Media Performance

Who hasn't dreamed of being able to manage in-store advertising communications with the same precision as on a website? Discover the first real-world explorations with the Montesson Lab and the very encouraging initial results, opening up new possibilities for retail.
CK
Claire Koralewski
Médiaperformances
Directrice Générale
JH
Jérôme Hamrit
VusionGroup
SEVP Shopper & Retail
8 OCT
APRES-MIDI
5:10 PM - 5:20 PM
PLÉNIÈRE

[X] AI X Factor

How AI Accelerates the Transformation of X, Serving Both Users and Clients.
LB
Laurent Buanec
X
Country Director
8 OCT
APRÈS-MIDI
5:20 PM - 5:30 PM
PLÉNIÈRE
TESTIMONIAL

[Auchan Retail] Testimony

SA
Samir Amellal
Auchan Retail
CIO & Global CDO
8 OCT
5:30 PM - 5:40 PM
PLÉNIÈRE

[HUB Institute] Back from Seoul: Innovation at the Service of Customer Experience

EV
Emmanuel Vivier
HUB Institute
Co-Founder
8 OCT
APRÈS - MIDI
5:40 PM - 6:00 PM
PLÉNIÈRE
CLOSING KEYNOTE

[HUB Institute] Innover avec l'IA, les données et la créativité : Vers une nouvelle ère des expériences de marques

MD
Mathias Desroches
HUB Institute
Strategic Planner Trends Analyst
LM
Laureano Mon
HUB Institute
Senior Trends Analyst
6:00 PM - 7:30 PM
COCKTAIL DE CLOTURE

[18H - 19H30] COCKTAIL & NETWORKING

,