Mardi 11 octobre


Oct 11th
06:15 am - 06:55 am

[8.15 am - 8.55 am] Welcome coffee & break-fast

Meet at 8:15 am for a coffee before the opening of the HUBFORUM.
Oct 11th
07:00 am - 11:00 am


New communities and conversation modes, new tools (martech, chatbots), new universes (3D commerce, metaverse):  how to deal with multiple upheavals and be agile, while setting a vision and a course?  Discover how to project yourself into these new worlds with audacity, by placing innovation at the heart of your thinking.
Oct 11th
07:00 am - 07:05 am

Welcome Speech

Perle, Vincent, Emmanuel
HUB Institute
Oct 11th
07:05 am - 07:20 am

[OPENING KEYNOTE] Hyperbusiness : transformer le chaos en opportunité business

Faced with an increasingly VUCA world that creates confusion and disorientation, brands have the opportunity to take advantage of this to be innovative. Several strands of innovation are possible in the face of chaos: AIgmented business, which allows to personalize experiences thanks to data, the proposal of immersive experiences or new brand experiences, refocusing on values of inclusion and sustainability, or on the well-being of its employees to engage them and build loyalty. These are all topics that will be discussed during the HUBFORUM conferences, and that Emmanuel Vivier will introduce on stage during the opening keynote of the event.
Emmanuel Vivier
HUB Institute
Oct 11th
07:20 am - 07:30 am

[SPECIAL GUEST] V.Hive: Web 3.0 for fan and consumer community engagement

Esports is a fast-growing sector that requires constant adaptation. Web 3.0 technologies represent a unique opportunity to enhance and engage fans. Team Vitality intends to revolutionize the esports fan experience with V.Hive, a first-of-its-kind Web 3.0-based engagement program. Be inspired by Team Vitality's success story and start treating your consumers as fans!
Nicolas Maurer
Team Vitality
Chief Executive Officer
Oct 11th
07:30 am - 07:45 am

New Generations and Advertising: forget the received ideas

The new generations; Millennials, Generation Z and Generation Alpha, are distancing themselves from the use of social networks and turning to a more communal, authentic and interactive experience originally found in video games. The way they communicate is evolving so rapidly that it differs even from one generation to the next. For brands, it is therefore necessary to understand their codes and uses to engage them in a meaningful way. In this session, we will look at what really matters to these generations, their values, their unique way of communicating and their vision of the role brands should play in this global ecosystem.
Elsa Batigne
VP Brand
Melissa Simoni
Sales Director France & Benelux
Oct 11th
07:45 am - 08:00 am

Reconciling stability and innovation: the Banque de France's vision

Monetary strategy, financial stability, services to the economy and society: the Banque de France is at the heart of the financial ecosystem. In order to continue to accomplish its missions and provide confidence in a context of uncertainty, the Banque de France is betting on innovation and technology: it is the first central bank to conduct a series of experiments on the Central Bank Digital Currency (Euro Digital). In line with the book "CHALLENGES: Towards Reinvented Performance" published by IBM Consulting and the HUB Institute, Alex Bauer and Thierry Bedoin will share their vision of the new performance challenges and the need for a profound transformation on the international scene.
Thierry Bedoin
Banque de France
Directeur Général du Système d'Information
Alex Bauer
IBM Consulting France
Directeur Général IBM Consulting France
Oct 11th
08:00 am - 08:10 am

Club R Pay, the new generation of embedded payment

Faced with inflation and pressure on exchange rates, consumers are increasingly concerned about their purchasing power. In this context, e-commerce platform Rakuten is taking its Club R cashback program into a new era. Rakuten will reveal a preview of the integrated payment solution Club R Pay. This new generation of payment, available on 2,000 partner sites, offers a ubiquitous payment solution that allows users to earn money, securely and with one click.
Fabien Versavau
Rakuten France
Oct 11th
08:10 am - 08:25 am

How L'Oréal is transforming its omnichannel experience with Snapchat

Augmented reality is being embraced by hundreds of millions of Internet users around the world, who are looking for entertaining but mostly utilitarian experiences. How can brands take advantage of this technology to provide a service to their consumers while generating sales? Adrien Seugé, CMO France of L'Oréal, tells us the keys to success on this new platform.
Adrien Seugé
Chief Marketing and Digital Officer Groupe
Grégory Gazagne
Snap Inc.
Directeur Général France
Oct 11th
08:25 am - 08:45 am


Oct 11th
08:44 am - 09:15 am

[10h45 - 11h15] MASTERCLASS

Oct 11th
09:15 am - 09:35 am


Oct 11th
09:35 am - 09:50 am

"Business with a purpose": What is Back Market's loyalty strategy?

In the face of growing uncertainty, consumers are more demanding and looking for authenticity from brands. Alex Dan, Director of Customer Engagement, Back Market, and François Rychlewski, VP of EMEA Sales, SheerID unveil an innovative approach to engage and retain new audiences and ensure sustainable growth while respecting brand identity under the banner of "Business with a Purpose".
Alexandre Dan
Back Market
Director of Customer Engagement
François Rychlewski
VP of EMEA Sales
Oct 11th
09:50 am - 10:05 am

Measured investment, optimized campaigns: enter the era of agile marketing!

With the number of touchpoints activated throughout the customer journey increasing, it is imperative to improve the reliability of measurement to better understand the key success factors of a marketing campaign. In this conversation, Emilie Rouganne, Managing Director of iProspect France, and Stephane Grenier, Managing Director of Amazon Ads in France, will discuss the topic of campaign effectiveness measurement and how these metrics allow brands to gain a complete view of their advertising investments.
Emilie Rouganne
Directrice Générale France
Stéphane Grenier
Amazon Ads
Managing Director France
Oct 11th
10:05 am - 10:20 am

How does V and B use digital to explore new opportunities and think about the customer experience of tomorrow?

In 1998, V and B invented the cellar and bar concept. 20 years later, the brand has kept its pioneering spirit and continues to explore new territories to reinvent the experience of all its audiences day after day. Embark on a journey into the world of V and B and discover how digital technology is helping it prepare for tomorrow.
Grégory Tocut
V and B
Chief Information Officer
Nicolas Borgis
Directeur Général
Oct 11th
10:20 am - 10:30 am

[SPECIAL GUEST] Digital technology for a sustainable renaissance at Petit Bateau

Barbara Sohier
Petit Bateau
Global E-commerce Director
Oct 11th
10:30 am - 12:00 pm


Take time to meet, exchange and share your use cases and issues during meetings organized by our teams. You can ask Yamna and Joanna to schedule your meetings with your peers and/or partners of the event
Joanna Davy
Cheffe de projet communauté et évènementiel - 06 75 56 08 94
Yamna Rokia
Cheffe de projet networking et communauté - 06 52 57 24 34
Oct 11th
11:00 am - 11:30 am

[13h - 13h30] MASTERCLASS

Oct 11th
11:55 am - 04:00 pm


Gone is the B2B/B2C dichotomy: 2022 marked the entry into the B2H (Business-to-Human), where the only real differentiation vector is the experience offered to each stakeholder. Customers and employees expect fluidity, personalization and instantaneousness in every aspect of their journey.  What are the levers to activate to offer an optimal experience at all levels of organizations and their ecosystems?
Oct 11th
12:00 pm - 12:10 pm

[HUB35] Meet the young French digital talents!

Discover the 35 winners selected by the HUB Institute's experts for this 2023 ranking, who are committed to moving their companies towards a more data-centric and agile model. Specialists in innovation, e-commerce, marketing or customer experience, they are leading digital projects that are transforming their companies to meet the challenges of today and tomorrow
Oct 11th
12:10 pm - 12:20 pm

[SPECIAL GUEST] Decathlon's digital ambitions

Decathlon's mission since 1976 is to make the pleasures and benefits of sport accessible to as many people as possible. With Jérôme Dubreuil, discover how the sports giant is becoming a digital giant of sports, always more innovative while remaining close to its customers.
Jérôme Dubreuil
Group Chief Digital Officer
Oct 11th
12:20 pm - 12:35 pm

How does Groupe SEB, an international brand, deliver relevant digital content anywhere, anytime, regardless of culture?

A B2H strategy can only create value for an international brand if it : Sets up an ecosystem with the right digital solutions to enable individualization. Delivers relevant content at the right time, in the right place, to the right person, regardless of the culture/core of interest. Managing the execution of this type of strategy is a real nightmare for international brand leaders. Yet a solution exists: Datawords' multicultural ingenuity.
Julie Paget
Groupe SEB
Head of Content Factory Group SEB
Perrine Berthelin
Groupe SEB
Content Production Strategist - eCommerce & D2C
Frédéric Simon
Directeur France
Oct 11th
12:35 pm - 12:45 pm

Future of Work - How to ensure the performance of your sales teams in a hybrid world?

A new dynamic is emerging in the relationship between buyers and sellers. The ones who are successful are those who can demonstrate their expertise and value at every stage of the cycle - that is, they can deliver a true buying experience that leads to a deal - and therefore growth. Do you know how well your sales and marketing teams are able to promote your strategic goals?
Julien Leblanc
Directeur Europe du Sud
Oct 11th
12:45 pm - 01:00 pm

How Accor and Yext are improving the search experience for

Accor, one of the world's leading hotel companies, deploys a hotel ecosystem of more than 40 brands, integrated among the most diversified in the industry. Since 2019, Yext and Accor have been working together as part of the group's SEO (Search Engine Optimization) strategy. Today, they present together their partnership whose ambition is to develop the digital visibility of ALL - Accor Live Limitless: access to a wide range of benefits, services and experiences.
Arnaud Bourge
VP E-commerce & Media
Anne-Laure Blondeau
Senior Director Customer Success
Oct 11th
01:00 pm - 01:15 pm

Loyalty, Trust, Acquisition: Orange Bank focuses on the customer experience 

Nowadays, the services you offer are just as important as the products you sell. A strategy based on customer experience is essential to differentiate yourself from your competitors and increase your revenue. With Sophie Yannicopoulos, Managing Director Adobe France and Hervé Brucker, CMO Orange Bank, discover how the customer experience at Orange Bank generates value, and you too, become experience creators! 
Hervé Brucker
Orange Bank
Chief Marketing Officer
Sophie Yannicopoulos
Managing Director France
Oct 11th
01:15 pm - 01:30 pm


Oct 11th
01:30 pm - 02:00 pm

[15h30 - 16h00] MASTERCLASS SESSION 2

Oct 11th
02:00 pm - 02:20 pm


Oct 11th
02:20 pm - 02:30 pm

Hybrid workspace: improve employee engagement through a more inclusive experience

Over the past few months, the way people work has changed drastically in order to cope with various crises. In a now hybrid world, discover how to facilitate team collaboration by creating an inclusive experience that promotes employee engagement.
Alexandra Dalis
Head of Customer Success France
Oct 11th
02:30 pm - 02:40 pm

Impact 2028: the new economic strategy of the IDF Region

Nelly Garnier
Région Île-de-France
Déléguée spéciale à la Smart Region
Oct 11th
02:40 pm - 02:50 pm

Inaction is no longer an option : welcome to the age of agile

Let's be honest: no one really knows what the next six months or year will look like in terms of the global economy or the political landscape. We are facing macroeconomic uncertainty, lower growth forecasts and a possible recession. Doing more with less, adapting to new ways of working and ensuring that employees remain motivated... Changes are inevitable. How do you navigate this new environment? Asana reveals the future trends in work and how to meet the upcoming challenges.
Kevin Bosc
Head of Marketing Southern Europe
Oct 11th
02:50 pm - 03:00 pm

[SPECIAL GUEST] Discover the new brand experience of La Redoute!

La Redoute is continuing its transformation and renewing its identity. Why this change? Is it simply a question of codes or experience? How does the Brand experience rhyme with performance and clarity of positioning?
Amélie Poisson
La Redoute
Directrice Générale Adjointe Commerce et Marketing
Oct 11th
03:00 pm - 03:10 pm

[SPECIAL GUEST] Purpose: Dove, a brand that has relied on its values for 20 years

A pioneer in terms of brand engagement and winner of several Cannes Lions awards for innovative Purpose campaigns, Dove is a real example in the market. Firdaous El Honsali, Global Vice President External Communications & Sustainability at Dove, will discuss the brand's success story and how Dove has managed to balance purpose and growth. Discover how Dove's marketing has revolutionized the beauty world.
Firdaous El Honsali
Global Vice President External Communications & Sustainability, Dove
Oct 11th
03:10 pm - 03:20 pm

Why is storytelling the key to an engaging customer experience?

In e-commerce, each contact opportunity in the buying process is a small "moment of truth" that conditions the quality of the experience lived and felt by the customer. In this Keynote, Bruno CLEMENT, CEO of ZEPRESENTERS, a narrative strategy consulting firm, will share with you why Storytelling is a powerful tool to create an exciting customer experience and what are the keys to its success!
Bruno Clément
Oct 11th
03:20 pm - 03:30 pm

The cities engage the transition: a world tour of initiatives

Vincent Ducrey
HUB Institute
CEO & Co-Fondateur
Oct 11th
03:30 pm - 03:40 pm


Perle, Vincent, Emmanuel
HUB Institute
Oct 11th
03:40 pm - 05:10 pm

[5:40pm - 7:10pm] 🍹 Cocktail and business meetings

Cocktail animations by Pinterest:
  • Cocktail bike and mixology workshop
  • DJ set
  • Business meeting
The networking cocktail party is open to all participants!
Oct 11th
05:10 pm - 08:00 pm

[7:10pm - 10:30pm] 🥂HUBFORUM gala dinner 🥂 "WELCOME TO THE METAVERSE"

Ask for your place* to participate in the grand gala dinner of HUBFORUM Paris. For the HUB Institute's 10th anniversary take part in an immersive experience in the Metaverse with Stage11.Register : *Seats reserved for guest speakers, members and discovery passes.