Name: HUBFORUM Paris
Start: 2018-10-09
End: 2018-10-10
Location: Maison de la Mutualité

4 SESSIONS TO PLAN YOUR 2023 ROADMAP

TO FOLLOW EXCLUSIVELY IN LA MAISON DE LA MUTUALITE

A replay will be available after the event

Mardi 11 octobre (53)Mercredi 12 octobre (51)

Oct 11th

06:15 am - 06:55 am

[8.15 am - 8.55 am] Welcome coffee & break-fast

Meet at 8:15 am for a coffee before the opening of the HUBFORUM.

Oct 11th

07:00 am - 11:00 am

SESSION 1 - DISCOVER NEW WORLDS

New communities and conversation modes, new tools (martech, chatbots), new universes (3D commerce, metaverse): how to deal with multiple upheavals and be agile, while setting a vision and a course? Discover how to project yourself into these new worlds with audacity, by placing innovation at the heart of your thinking.

Oct 11th

07:00 am - 07:05 am

Welcome Speech

PVE

Perle, Vincent, Emmanuel

HUB Institute

Oct 11th

07:05 am - 07:20 am

[OPENING KEYNOTE] Hyperbusiness : transformer le chaos en opportunité business

Faced with an increasingly VUCA world that creates confusion and disorientation, brands have the opportunity to take advantage of this to be innovative. Several strands of innovation are possible in the face of chaos: AIgmented business, which allows to personalize experiences thanks to data, the proposal of immersive experiences or new brand experiences, refocusing on values of inclusion and sustainability, or on the well-being of its employees to engage them and build loyalty. These are all topics that will be discussed during the HUBFORUM conferences, and that Emmanuel Vivier will introduce on stage during the opening keynote of the event.

Emmanuel Vivier

HUB Institute

Co-Founder

Oct 11th

07:20 am - 07:30 am

[SPECIAL GUEST] V.Hive: Web 3.0 for fan and consumer community engagement

Esports is a fast-growing sector that requires constant adaptation. Web 3.0 technologies represent a unique opportunity to enhance and engage fans. Team Vitality intends to revolutionize the esports fan experience with V.Hive, a first-of-its-kind Web 3.0-based engagement program. Be inspired by Team Vitality's success story and start treating your consumers as fans!

Nicolas Maurer

Team Vitality

Chief Executive Officer

Oct 11th

07:30 am - 07:45 am

New Generations and Advertising: forget the received ideas

The new generations; Millennials, Generation Z and Generation Alpha, are distancing themselves from the use of social networks and turning to a more communal, authentic and interactive experience originally found in video games. The way they communicate is evolving so rapidly that it differs even from one generation to the next. For brands, it is therefore necessary to understand their codes and uses to engage them in a meaningful way. In this session, we will look at what really matters to these generations, their values, their unique way of communicating and their vision of the role brands should play in this global ecosystem.

Elsa Batigne

Deezer

VP Brand

Melissa Simoni

Twitch

Sales Director France & Benelux

Oct 11th

07:45 am - 08:00 am

Reconciling stability and innovation: the Banque de France's vision

Monetary strategy, financial stability, services to the economy and society: the Banque de France is at the heart of the financial ecosystem. In order to continue to accomplish its missions and provide confidence in a context of uncertainty, the Banque de France is betting on innovation and technology: it is the first central bank to conduct a series of experiments on the Central Bank Digital Currency (Euro Digital). In line with the book "CHALLENGES: Towards Reinvented Performance" published by IBM Consulting and the HUB Institute, Alex Bauer and Thierry Bedoin will share their vision of the new performance challenges and the need for a profound transformation on the international scene.

Thierry Bedoin

Banque de France

Directeur Général du Système d'Information

Alex Bauer

IBM Consulting France

Directeur Général IBM Consulting France

Oct 11th

08:00 am - 08:10 am

Club R Pay, the new generation of embedded payment

Faced with inflation and pressure on exchange rates, consumers are increasingly concerned about their purchasing power. In this context, e-commerce platform Rakuten is taking its Club R cashback program into a new era. Rakuten will reveal a preview of the integrated payment solution Club R Pay. This new generation of payment, available on 2,000 partner sites, offers a ubiquitous payment solution that allows users to earn money, securely and with one click.

Fabien Versavau

Rakuten France

CEO

Oct 11th

08:10 am - 08:25 am

How L'Oréal is transforming its omnichannel experience with Snapchat

Augmented reality is being embraced by hundreds of millions of Internet users around the world, who are looking for entertaining but mostly utilitarian experiences. How can brands take advantage of this technology to provide a service to their consumers while generating sales? Adrien Seugé, CMO France of L'Oréal, tells us the keys to success on this new platform.

Adrien Seugé

L'Oréal

Chief Marketing and Digital Officer Groupe

Grégory Gazagne

Snap Inc.

Directeur Général France

Oct 11th

08:25 am - 08:45 am

BREAKING SESSION - NETWORKING

Oct 11th

08:44 am - 09:15 am

[10h45 - 11h15] MASTERCLASS

Oct 11th

08:45 am - 09:15 am

[Masterclass] "Creativity is business": How the best creative campaigns move the business lines

Presentation of the study initiated by Kantar and AACC on the direct correlation between creation and business impact by analyzing the best French creative campaigns. Illustration with the case of SNCF and its campaign "Hexagonal" broadcasted on YouTube and gathering nearly 5 million views, awarded at Cannes Lions and Grand Prix Stratégies 2022.

Marco Venturelli

PUBLICIS

Chief Creative Officer Publicis Groupe

Anne-Lise Toursel

Kantar

Head of Brand Guidance & Media & Creative

VVS

Vanessa Vankemmel Sebban

YouTube

Head of Creative Works France

Oct 11th

08:45 am - 09:15 am

[Masterclass] How Carrefour is reenchanting the customer experience and transforming the act of buying with augmented reality

Augmented reality is revolutionizing commerce: now, consumers can virtually try a product before they buy it and make better purchasing decisions, all in an immersive and engaging experience on their mobile. How can brands take advantage of this technology to provide a service to their consumers while generating sales? Beryl Fleur from Carrefour presents the best practices for a successful AR strategy.

Beryl Fleur

Carrefour

Directrice Marketing Stratégique

Aissatou Diallo

Snap Inc.

Head of Retail France

Oct 11th

08:45 am - 09:15 am

[Masterclass] How Coca-Cola leverages streaming to meet audiences in their moment with Amazon Ads?

Gaming, music, football, cars, recipes… whatever their passions, it’s important to reach customers where they already spend time. This year, 46 million people in France will watch streaming video content on these topics and more. That’s why Coca-Cola teamed up with Amazon Ads to run a campaign during Ligue 1 games on Prime Video to engage French football fans. In this conversation, we’ll explore how brands can connect to growing streaming audiences while they’re watching the content they love, delivering messages in moments they’re most receptive to them.

Alexandre Valois

Coca-Cola™

Brand Activation Manager

AMB

Amandine Martin Briand

Amazon Ads France

Head of FMCG, Beauty, Pharma, Luxe & Fashion

Oct 11th

08:45 am - 09:15 am

[Masterclass] HOW THE MARKETPLACE IS REVOLUTIONIZING THE WORLD OF ECOMMERCE? The key success factors of the brand Seb with Rakuten

€129 billion was generated in the e-commerce sector in 2021 (products and services). 64% of online shoppers prefer to have only one website for all local merchants. And you, have you already created your online store? Indeed, E-commerce is a driver of growth for all merchants in France. How to put in place the right drivers to boost your sales on a marketplace? During this workshop, we will share with you the key success factors from the brand Seb making rapid development on our marketplace and having a quick access to the 12 million buyers of our virtual shopping center!

Romain Roy

Rakuten

Head of BtoB Sales

Mahdi Chackchouk

Rakuten

E-commerce Consultant Leader

Oct 11th

08:45 am - 09:15 am

[Masterclass] How to engage, as a brand, with Twitch communities. Three streamers, Epsylone, Sarahcoponat and KayaneTV, will share the codes

On Twitch, no two communities are alike. What unites them all, however, is the live, interactive, community-based entertainment that Twitch provides. To understand what makes Twitch so magical, it's necessary to talk to the people who bring these unique experiences to their communities every day. In this session, you'll meet three streamers who are all over Twitch, Epsylone, Sarahcoponat and KayaneTV. They will share with you everything you need to know in order to connect authentically and see impact with these communities.

Epsylone

Streameuse Twitch

Sarahcoponat

Streameuse Twitch

KayaneTV

Streameuse Twitch

Anne-Carole Roussou

Twitch

Twitch Head of FMCG, QSR, Luxury and Apparel

Oct 11th

08:45 am - 09:15 am

[Masterclass] Individualization Marketing®: how to use AI for one to one at scale?

Customer marketing teams across all industries are unanimous: CRM growth is not growing fast enough and is not commensurate with their ambitions & investments. One to one is the sine qua non for increasing both incremental revenue and customer retention. Even if segmentation and personalization come close to this promise, they do not allow to exploit the business potential of each individual on a daily basis, nor to orchestrate the one to one activation in a centralized and automated way. Discover through case studies of Orange, Saint Maclou, CMI and many others how to increase turnover or margin, gain in operational scalability and relevance with Individualization Marketing®.

Sandra Fernandes

Splio

CMO

Antoine Parizot

Splio

CPO

Oct 11th

09:15 am - 09:35 am

BREAKING SESSION - NETWORKING

Oct 11th

09:35 am - 09:50 am

"Business with a purpose": What is Back Market's loyalty strategy?

In the face of growing uncertainty, consumers are more demanding and looking for authenticity from brands. Alex Dan, Director of Customer Engagement, Back Market, and François Rychlewski, VP of EMEA Sales, SheerID unveil an innovative approach to engage and retain new audiences and ensure sustainable growth while respecting brand identity under the banner of "Business with a Purpose".

Alexandre Dan

Back Market

Director of Customer Engagement

François Rychlewski

SheerID

VP of EMEA Sales

Oct 11th

09:50 am - 10:05 am

Measured investment, optimized campaigns: enter the era of agile marketing!

With the number of touchpoints activated throughout the customer journey increasing, it is imperative to improve the reliability of measurement to better understand the key success factors of a marketing campaign. In this conversation, Emilie Rouganne, Managing Director of iProspect France, and Stephane Grenier, Managing Director of Amazon Ads in France, will discuss the topic of campaign effectiveness measurement and how these metrics allow brands to gain a complete view of their advertising investments.

Emilie Rouganne

iProspect

Directrice Générale France

Stéphane Grenier

Amazon Ads

Managing Director France

Oct 11th

10:05 am - 10:20 am

How does V and B use digital to explore new opportunities and think about the customer experience of tomorrow?

In 1998, V and B invented the cellar and bar concept. 20 years later, the brand has kept its pioneering spirit and continues to explore new territories to reinvent the experience of all its audiences day after day. Embark on a journey into the world of V and B and discover how digital technology is helping it prepare for tomorrow.

Grégory Tocut

V and B

Chief Information Officer

Nicolas Borgis

Emakina

Directeur Général

Oct 11th

10:20 am - 10:30 am

[SPECIAL GUEST] Digital technology for a sustainable renaissance at Petit Bateau

Barbara Sohier

Petit Bateau

Global E-commerce Director

Oct 11th

10:30 am - 12:00 pm

[12h30 - 14h] BUSINESS LUNCH & RENDEZ-VOUS ONE TO ONE PHYSIQUE

Take time to meet, exchange and share your use cases and issues during meetings organized by our teams. You can ask Yamna and Joanna to schedule your meetings with your peers and/or partners of the event

<S<S

Joanna Davy

Cheffe de projet communauté et évènementiel

joanna.davy@hubinstitute.com - 06 75 56 08 94

<S<S

Yamna Rokia

Cheffe de projet networking et communauté

yamna.rokia@hubinstitute.com - 06 52 57 24 34

Oct 11th

11:00 am - 11:30 am

[13h - 13h30] MASTERCLASS

Oct 11th

11:00 am - 11:30 am

[Masterclass] 3 strategic tips to improve your in-store shopping experience

Eric Bornet

Juniper Networks

Sales Director Southern Europe

Isabelle Fayolle

HUB Institute

Maîtresse de Cérémonie

Oct 11th

11:00 am - 11:30 am

[Masterclass] Focus on the digital transformation of V and B: prerequisites, key success factors, internal organization, partners

Did the V and B and Emakina plenary session appeal to you? Take advantage of the Masterclass to and understand very concretely how to approach an ambitious digital transformation project, the main difficulties and prerequisites but also the methodology to follow in order to get your organization involved and on board.

Grégory Tocut

V and B

Chief Information Officer

Nicolas Borgis

Emakina

Directeur Général

Oct 11th

11:00 am - 11:30 am

[Masterclass] How to present your ideas with confidence, in a VUCA (Volatile, Uncertain, Complex, Ambiguous) world?

There is nothing so stable as change" this quote from Bob Dylan perfectly sums up the world we live in. And when you take the floor to lead change in a "VUCA" world, it is essential to create the conditions of full trust between you, your ideas and your audience. FULL TRUST® is the leadership model of ZEPRESENTERS, a narrative strategy consulting firm. In this Masterclass, you will learn the 3 keys to presenting your ideas with full confidence in all circumstances: Mastering the narration of your ideas Master your emotions Master the relationship with your audience

Bruno Clément

ZEPRESENTERS

CEO & AUTEUR DU PODCAST "MOMENT DE VÉRITÉ"

Oct 11th

11:55 am - 04:00 pm

SESSION 2 - SHAPE YOUR EXPERIENCE

Gone is the B2B/B2C dichotomy: 2022 marked the entry into the B2H (Business-to-Human), where the only real differentiation vector is the experience offered to each stakeholder. Customers and employees expect fluidity, personalization and instantaneousness in every aspect of their journey. What are the levers to activate to offer an optimal experience at all levels of organizations and their ecosystems?

Oct 11th

12:00 pm - 12:10 pm

[HUB35] Meet the young French digital talents!

Discover the 35 winners selected by the HUB Institute's experts for this 2023 ranking, who are committed to moving their companies towards a more data-centric and agile model. Specialists in innovation, e-commerce, marketing or customer experience, they are leading digital projects that are transforming their companies to meet the challenges of today and tomorrow

Oct 11th

12:10 pm - 12:20 pm

[SPECIAL GUEST] Decathlon's digital ambitions

Decathlon's mission since 1976 is to make the pleasures and benefits of sport accessible to as many people as possible. With Jérôme Dubreuil, discover how the sports giant is becoming a digital giant of sports, always more innovative while remaining close to its customers.

Jérôme Dubreuil

Decathlon

Group Chief Digital Officer

Oct 11th

12:20 pm - 12:35 pm

How does Groupe SEB, an international brand, deliver relevant digital content anywhere, anytime, regardless of culture?

A B2H strategy can only create value for an international brand if it : Sets up an ecosystem with the right digital solutions to enable individualization. Delivers relevant content at the right time, in the right place, to the right person, regardless of the culture/core of interest. Managing the execution of this type of strategy is a real nightmare for international brand leaders. Yet a solution exists: Datawords' multicultural ingenuity.

Julie Paget

Groupe SEB

Head of Content Factory Group SEB

Perrine Berthelin

Groupe SEB

Content Production Strategist - eCommerce & D2C

Frédéric Simon

Datawords

Directeur France

Oct 11th

12:35 pm - 12:45 pm

Future of Work - How to ensure the performance of your sales teams in a hybrid world?

A new dynamic is emerging in the relationship between buyers and sellers. The ones who are successful are those who can demonstrate their expertise and value at every stage of the cycle - that is, they can deliver a true buying experience that leads to a deal - and therefore growth. Do you know how well your sales and marketing teams are able to promote your strategic goals?

Julien Leblanc

Highspot

Directeur Europe du Sud

Oct 11th

12:45 pm - 01:00 pm

How Accor and Yext are improving the search experience for All.com?

Accor, one of the world's leading hotel companies, deploys a hotel ecosystem of more than 40 brands, integrated among the most diversified in the industry. Since 2019, Yext and Accor have been working together as part of the group's SEO (Search Engine Optimization) strategy. Today, they present together their partnership whose ambition is to develop the digital visibility of ALL - Accor Live Limitless: access to a wide range of benefits, services and experiences.

Arnaud Bourge

Accor

VP E-commerce & Media

Anne-Laure Blondeau

Yext

Senior Director Customer Success

Oct 11th

01:00 pm - 01:15 pm

Loyalty, Trust, Acquisition: Orange Bank focuses on the customer experience

Nowadays, the services you offer are just as important as the products you sell. A strategy based on customer experience is essential to differentiate yourself from your competitors and increase your revenue. With Sophie Yannicopoulos, Managing Director Adobe France and Hervé Brucker, CMO Orange Bank, discover how the customer experience at Orange Bank generates value, and you too, become experience creators!

Hervé Brucker

Orange Bank

Chief Marketing Officer

Sophie Yannicopoulos

Adobe

Managing Director France

Oct 11th

01:15 pm - 01:30 pm

BREAKING SESSION - NETWORKING

Oct 11th

01:30 pm - 02:00 pm

[15h30 - 16h00] MASTERCLASS SESSION 2

Oct 11th

01:30 pm - 02:00 pm

[Masterclass] Digitalization of "haute couture", the offline and online augmented experience of LVMH

The world has seen a strong acceleration of digital and particularly e-commerce and omni-channel since the pandemic. The luxury sector, and the LVMH group, has inevitably faced this transformation and has even become a pioneer in a number of practices. Consumers' expectations in terms of customer experience are increasingly demanding, and luxury must satisfy them by offering a premium, frictionless experience similar to the in-store experience. To achieve this, LVMH has equipped its employees with the latest innovations so that they become true augmented advisors. In this masterclass, discover how to: - Deliver a high-fashion omnichannel experience - Have an integrated and globalized vision of all your sales channels - Engage your employees

FLM

Franck Le Moal

LVMH

Chief Information Officer

Arnaud Pelletier

IBM

Directeur Innovation IBM Consulting France

Oct 11th

01:30 pm - 02:00 pm

[Masterclass] How to accelerate time to market thanks to a better coordination of work? The case of a luxury company

Through a concrete example of a company in the world of luxury, discover how to implement a standardized structure and replicable processes, improve collaboration by breaking down silos and optimize decision-making through a real-time view of operational progress.

Sally Hamdan

Asana

EMEA Customer Success Manager

Oct 11th

01:30 pm - 02:00 pm

[Masterclass] How to align Marketing and Sales teams to generate growth? - Business Case by Siemens

Many attribute recent changes in the sales and marketing world to the pandemic, but in reality, the pandemic only accelerated the digital shift that was already underway. What started as a response to a crisis is now the "new normal" in the way businesses operate. In order to compete in today's sales landscape, companies are devoting significant resources to equipping, training, and coaching their salespeople to better communicate their value proposition, engage more effectively with buyers, and ultimately deliver consistent results. Learn in this Business Case how Siemens implemented a Sales Enablement strategy, the Highspot solution - ensuring sales engagement and results.

Maud Maton

Siemens

IT Business Analyst – Sales & Marketing

Fanny Mesplier

Siemens

Digital Marketing Lead

Aurélie Demougin

Siemens

Sales Enablement Manager

Julien Leblanc

Highspot

Directeur Europe du Sud

Oct 11th

01:30 pm - 02:00 pm

[Masterclass] How to become a cross-channel campaign management race car driver?

Every good driver has a good car. From the body to the engine, Adobe's cross-channel Adobe Campaign, Adobe's cross-channel campaign management solution, is reinventing itself to meet the changing expectations of marketers. With a more intuitive and stylish interior, this new version will bring you comfort and modernity. On the engine side, you'll be able to run cross-channel queries and campaigns at a scale never seen before, and accelerate message deliverability. For speed lovers, you'll be able to run queries up to 200 times faster and increase the number of messages per hour. And to keep up with the customer experience, we're offering additional use cases and individualized customer journeys through connectors to our CDP. So ready to change cars? Join us on the tour to learn about: Adobe Campaign's new user interface (UI) The ability to speed and scale your cross-channel campaign management The creation of highly individualized paths thanks to connections with our CDP

Gaël Mouëllo

Adobe

Senior Product Manager

Christophe Protat

Adobe

Product Manager

Oct 11th

01:30 pm - 02:00 pm

[Masterclass] How to set up a successful international multi-touchpoint and locally relevant digital campaign?

International brands invest a lot of effort, resources and budget to set up impactful digital strategies. But as soon as this is passed on to local subsidiaries, the result is not satisfactory. The DNA of the brand or the message is degraded, The time to market is not respected, Subsidiaries complain that the elements received do not correspond to their local reality and therefore decide to reproduce a large part of their content on their own. For content to be relevant locally, a major brand must be able to coordinate numerous digital expertises, have a detailed knowledge of each local culture and master increasingly complex technologies. This is what we have been doing for over 22 years at Datawords. We would like to share with you the organization we have put in place with major global brands such as MICHELIN, L'Oréal, the Richemont Group, Peugeot and the SEB Group, enabling us to deliver relevant content at the right time, in the right place, to the right person, regardless of the culture...

Yohann Renard

Datawords

Business Developer

Oct 11th

01:30 pm - 02:00 pm

[Masterclass] The ultimate brand experience: which activation levers for a rich and homogeneous search experience throughout the customer journey?

Customer experience is not just about the buying experience. What if you change the lens and consider the search experience throughout the customer journey? You quickly realize that every day, consumers, partners and employees ask questions about your company in dozens of different channels: search engines, mobile applications, voice assistants, etc. These are all levers to offer an optimal search experience at all levels of your company and your ecosystems: increase visibility on digital channels, answer the most commonly asked questions about your brand, products and/or services directly on search engines, improve search functionalities on your website, update your post-sales information, and much more. But how do you find the right tool to meet all these requirements? A complete strategy requires many tools, right? Wrong, the real solution is to bring your information together in a single platform that centralizes your public data to feed scalable search experiences to always be in line with your priorities. Key takeaway: Understand the expectations of everyone who interacts with your brand How to centralize your company's information to increase efficiency Which tool to support you on a daily basis

Jimmy Barens

Yext

Senior Vice President & Global Sales Engineer

Oct 11th

02:00 pm - 02:20 pm

BREAKING SESSION - NETWORKING

Oct 11th

02:20 pm - 02:30 pm

Hybrid workspace: improve employee engagement through a more inclusive experience

Over the past few months, the way people work has changed drastically in order to cope with various crises. In a now hybrid world, discover how to facilitate team collaboration by creating an inclusive experience that promotes employee engagement.

Alexandra Dalis

Miro

Head of Customer Success France

Oct 11th

02:30 pm - 02:40 pm

Impact 2028: the new economic strategy of the IDF Region

Nelly Garnier

Région Île-de-France

Déléguée spéciale à la Smart Region

Oct 11th

02:40 pm - 02:50 pm

Inaction is no longer an option : welcome to the age of agile

Let's be honest: no one really knows what the next six months or year will look like in terms of the global economy or the political landscape. We are facing macroeconomic uncertainty, lower growth forecasts and a possible recession. Doing more with less, adapting to new ways of working and ensuring that employees remain motivated... Changes are inevitable. How do you navigate this new environment? Asana reveals the future trends in work and how to meet the upcoming challenges.

Kevin Bosc

Asana

Head of Marketing Southern Europe

Oct 11th

02:50 pm - 03:00 pm

[SPECIAL GUEST] Discover the new brand experience of La Redoute!

La Redoute is continuing its transformation and renewing its identity. Why this change? Is it simply a question of codes or experience? How does the Brand experience rhyme with performance and clarity of positioning?

Amélie Poisson

La Redoute

Directrice Générale Adjointe Commerce et Marketing

Oct 11th

03:00 pm - 03:10 pm

[SPECIAL GUEST] Purpose: Dove, a brand that has relied on its values for 20 years

A pioneer in terms of brand engagement and winner of several Cannes Lions awards for innovative Purpose campaigns, Dove is a real example in the market. Firdaous El Honsali, Global Vice President External Communications & Sustainability at Dove, will discuss the brand's success story and how Dove has managed to balance purpose and growth. Discover how Dove's marketing has revolutionized the beauty world.

FEH

Firdaous El Honsali

Unilever

Global Vice President External Communications & Sustainability, Dove

Oct 11th

03:10 pm - 03:20 pm

Why is storytelling the key to an engaging customer experience?

In e-commerce, each contact opportunity in the buying process is a small "moment of truth" that conditions the quality of the experience lived and felt by the customer. In this Keynote, Bruno CLEMENT, CEO of ZEPRESENTERS, a narrative strategy consulting firm, will share with you why Storytelling is a powerful tool to create an exciting customer experience and what are the keys to its success!

Bruno Clément

ZEPRESENTERS

CEO & AUTEUR DU PODCAST "MOMENT DE VÉRITÉ"

Oct 11th

03:20 pm - 03:30 pm

The cities engage the transition: a world tour of initiatives

Vincent Ducrey

HUB Institute

CEO & Co-Fondateur

Oct 11th

03:30 pm - 03:40 pm

WHAT'S NEXT?

PVE

Perle, Vincent, Emmanuel

HUB Institute

Oct 11th

03:40 pm - 05:10 pm

[5:40pm - 7:10pm] 🍹 Cocktail and business meetings

Cocktail animations by Pinterest:

Cocktail bike and mixology workshop
DJ set
Business meeting

The networking cocktail party is open to all participants!

Oct 11th

05:10 pm - 08:00 pm

[7:10pm - 10:30pm] 🥂HUBFORUM gala dinner 🥂 "WELCOME TO THE METAVERSE"

Ask for your place* to participate in the grand gala dinner of HUBFORUM Paris. For the HUB Institute's 10th anniversary take part in an immersive experience in the Metaverse with Stage11.Register : adeline.jouanne@hubinstitute.com *Seats reserved for guest speakers, members and discovery passes.

Gregory Dhonner

Stage11

Co-fondateur

Jonathan Belolo

Stage11

Founder & CEO

[8.15 am - 8.55 am] Welcome coffee & break-fast

SESSION 1 - DISCOVER NEW WORLDS

Welcome Speech

[OPENING KEYNOTE] Hyperbusiness : transformer le chaos en opportunité business

[SPECIAL GUEST] V.Hive: Web 3.0 for fan and consumer community engagement

New Generations and Advertising: forget the received ideas

Reconciling stability and innovation: the Banque de France's vision

Club R Pay, the new generation of embedded payment

How L'Oréal is transforming its omnichannel experience with Snapchat

BREAKING SESSION - NETWORKING

[10h45 - 11h15] MASTERCLASS

[Masterclass] "Creativity is business": How the best creative campaigns move the business lines

[Masterclass] How Carrefour is reenchanting the customer experience and transforming the act of buying with augmented reality

[Masterclass] How Coca-Cola leverages streaming to meet audiences in their moment with Amazon Ads?

[Masterclass] HOW THE MARKETPLACE IS REVOLUTIONIZING THE WORLD OF ECOMMERCE? The key success factors of the brand Seb with Rakuten

[Masterclass] How to engage, as a brand, with Twitch communities. Three streamers, Epsylone, Sarahcoponat and KayaneTV, will share the codes

[Masterclass] Individualization Marketing®: how to use AI for one to one at scale?

BREAKING SESSION - NETWORKING

"Business with a purpose": What is Back Market's loyalty strategy?

Measured investment, optimized campaigns: enter the era of agile marketing!

How does V and B use digital to explore new opportunities and think about the customer experience of tomorrow?

[SPECIAL GUEST] Digital technology for a sustainable renaissance at Petit Bateau

[12h30 - 14h] BUSINESS LUNCH & RENDEZ-VOUS ONE TO ONE PHYSIQUE

[13h - 13h30] MASTERCLASS

[Masterclass] 3 strategic tips to improve your in-store shopping experience

[Masterclass] Focus on the digital transformation of V and B: prerequisites, key success factors, internal organization, partners

[Masterclass] How to present your ideas with confidence, in a VUCA (Volatile, Uncertain, Complex, Ambiguous) world?

SESSION 2 - SHAPE YOUR EXPERIENCE

[HUB35] Meet the young French digital talents!

[SPECIAL GUEST] Decathlon's digital ambitions

How does Groupe SEB, an international brand, deliver relevant digital content anywhere, anytime, regardless of culture?

Future of Work - How to ensure the performance of your sales teams in a hybrid world?

How Accor and Yext are improving the search experience for All.com?

Loyalty, Trust, Acquisition: Orange Bank focuses on the customer experience

BREAKING SESSION - NETWORKING

[15h30 - 16h00] MASTERCLASS SESSION 2

[Masterclass] Digitalization of "haute couture", the offline and online augmented experience of LVMH

[Masterclass] How to accelerate time to market thanks to a better coordination of work? The case of a luxury company

[Masterclass] How to align Marketing and Sales teams to generate growth? - Business Case by Siemens

[Masterclass] How to become a cross-channel campaign management race car driver?

[Masterclass] How to set up a successful international multi-touchpoint and locally relevant digital campaign?

[Masterclass] The ultimate brand experience: which activation levers for a rich and homogeneous search experience throughout the customer journey?

BREAKING SESSION - NETWORKING

Hybrid workspace: improve employee engagement through a more inclusive experience

Impact 2028: the new economic strategy of the IDF Region

Inaction is no longer an option : welcome to the age of agile

[SPECIAL GUEST] Discover the new brand experience of La Redoute!

[SPECIAL GUEST] Purpose: Dove, a brand that has relied on its values for 20 years

Why is storytelling the key to an engaging customer experience?

The cities engage the transition: a world tour of initiatives

WHAT'S NEXT?

[5:40pm - 7:10pm] 🍹 Cocktail and business meetings

[7:10pm - 10:30pm] 🥂HUBFORUM gala dinner 🥂 "WELCOME TO THE METAVERSE"

About HUB Institute

FAQ