HUBFORUM Paris 2024

DISCOVER THE PROGRAMME 2024

Decipher, exchange and experiment... A unique 2-days programme to maximise performance at every level of the company!

UNE JOURNÉE DE CONFÉRENCE 30 KEYNOTES ET MASTERCLASS DES DÉCIDEURS LES + INFLUENTS

8:30 AM - 9:30 AM
CAFÉ D'ACCUEIL

[8.30am - 9.30am] Breakfast & Networking

Start the day at 8:30am: coffee, breakfast and networking. Let's connect for an inspiring day!

9:20 AM - 9:20 AM

SESSION 1 AI-GMENTED BUSINESS

Performance and innovation are crucial issues for companies seeking to stand out in a competitive environment. This session explores strategies for optimizing operations, better anticipating market needs and diversifying revenue streams, and in particular through AI. You'll discover how these levers contribute to creating a more agile, innovative and resilient business.
8 OCT
MATIN
9:30 AM - 9:35 AM

Welcome Speech

8 OCT
MATIN
9:35 AM - 9:55 AM
KEYNOTE D'OUVERTURE

[HUB Institute] AI-gmented Business: trends in generative AI 2025

EV
Emmanuel Vivier
HUB Institute
Co-Founder
8 OCT
MATIN
9:55 AM - 10:05 AM
TEMOIGNAGE

Navigating the "Never Normal" era: anticipating, predicting and optimising thanks to AI

8 OCT
MATIN
10:05 AM - 10:15 AM

[Amazon Ads France] How can AI be leveraged to activate new revenue streams?

8 OCT
MATIN
10:20 AM - 10:25 AM

[Ekimetrics] Collaboration with Renault

8 OCT
MATIN
10:25 AM - 10:35 AM

[Adobe] Boost your brand's content creation and distribution in the age of everything-AI

10:35 AM - 11:05 AM

[10:30 A.M. - 11 A.M.] PERSONALISED NETWORKING SESSION

Take advantage of a break to meet, exchange ideas and share your current topics with your peers or with innovative players. Plan your meetings now:
Joanna Davy Ask Joanna, HUB Institute expert, to suggest meetings with market experts
Make an appointment
laptop Organize your meetings independently by contacting your peers via your participant area Organize a meeting
11:00 AM - 11:05 AM

SESSION 2 AI-GMENTED ORGANIZATIONS

To improve internal performance and encourage innovation, it is essential to rethink the organization of work and the use of data. This session will highlight practices that enable teams to collaborate better, align their actions and transform their missions to create a more productive and innovative environment. Digital transformation will also be a key factor in achieving these objectives.
8 OCT
MATIN
11:05 AM - 11:15 AM

[Auchan Retail] Testimonial

SA
Samir Amellal
Auchan Retail
CIO & Global CDO
8 OCT
MATIN
11:15 AM - 11:25 AM

How Prosol optimizes its sales forecast with Equancy's algorithmic support

Accurate sales forecasts enable Prosol's teams to minimize wastage of fresh produce caused by overstocking, and to better exploit missed sales opportunities in the event of out-of-stock situations. To adapt to rapid changes in consumer behavior, influenced by inflation and the need to better respond to environmental imperatives, Prosol's AI lab has collaborated with Equancy to improve its AI models, incorporating more sophisticated algorithms and enriched data, thereby enhancing forecast accuracy.
FL
Florian Laroumagne
Equancy
Directeur Data Science
FS
Fanjuan Shi
Prosol
Group CIO & CDAO
8 OCT
MATIN
11:25 AM - 11:35 AM

[AVISIA] Client case presentation

8 OCT
MATIN
11:35 AM - 11:50 AM

Artificial Intelligence to boost SNCF performance

Here, we'll explore the impact of AI on improving services, rail operations but also on the daily work of employees.trices. How AI and generative AI are optimizing rail network management, reducing breakdowns, improving predictive train maintenance, simplifying agents' daily work and making the passenger experience more fluid. An opportunity to highlight the future prospects for an SNCF that is more agile, efficient and always focused on innovation.
JN
Julien Nicolas
SNCF
Directeur Numérique
8 OCT
MATIN
11:50 AM - 12:05 PM

AI, the evil and the cure? Faced with an explosion in fraud attempts and cyber risks, what tools can you use to protect your assets and your customers?

8 OCT
MATIN
12:20 PM - 12:30 PM
TEMOIGNAGE

[Axa] No data, no chocolate!

AI is more a “business” than a “tech” issue - If we sum it up, it's also: no dedicated organization, no change management, no team acculturation, no accountability, no focus, no quality data = no chocolate (no AI)!
CC
Chafika Chettaoui
AXA France
Chief Data Officer
12:30 PM - 2:10 PM
LUNCH

[12:30 PM - 2:15 PM] LUNCH

Find out who you can talk to during your lunch break in your participant area. SCHEDULE APPOINTMENTS
2:00 PM - 2:10 PM

SESSION 3 AI-GMENTED MARKETING

Effectiveness and creativity are at the heart of new marketing approaches. This session will show how brands can improve their performance by optimizing content creation and implementing more impactful campaigns. You'll discover innovative methods for capturing audiences' attention, increasing visibility and delivering concrete results to boost your communication and acquisition strategies.
8 OCT
APRÈS-MIDI
2:10 PM - 2:20 PM
POINT DE VUE

HUB35 Awards Ceremony

8 OCT
APRÈS-MIDI
2:20 PM - 2:30 PM

[Google Ads] AI-powered Creativity

In a world where AI is redefining what's possible, we'll explore how AI can be a catalyst for innovation, enabling brands to push the boundaries of creativity and efficiency. Bénédicte Ibert, Strategic Insights Manager at Google, will share key insights and the latest concrete Google solutions to illustrate how AI is transforming creativity to enhance your marketing performance.
BI
Bénédicte Ibert
Google France
Strategic Insights Manager
8 OCT
APRÈS-MIDI
2:30 PM - 2:45 PM

[Vanksen] When AI revolutionizes search: how to increase your brand's visibility?

GC
Guillaume CLOUX
Vanksen
Senior Strategist
JG
Jonathan GEROME
Vanksen
SEO & Analytics Director
8 OCT
APRÈS-MIDI
2:45 PM - 2:55 PM

[YouTube x SFR] Collaboration

JN
Jeanne Nicolaÿ
Google
Head of Industry, Telecom, Public Services & Utilities
YT
Yacine Touileb
SFR
Head of Media
8 OCT
APRÈS-MIDI
2:55 PM - 3:05 PM

[Treasure Data] From theory to reality: Getting results with the right customer data and AI strategy

GL
Ghislain Lefebvre
Treasure Data
Senior Account Executive
8 OCT
APRÈS-MIDI
3:05 PM - 3:15 PM

[Dailymotion] Client case presentation

BL
Bruno Latapie
Dailymotion Advertising
VP Sales France
8 OCT
APRÈS-MIDI
3:15 PM - 3:25 PM

[Uber Ads] Capture your consumers' attention at the right moment

Customer experience has become a real performance driver for companies. Whether online or in-store, it's crucial to innovate to engage and retain consumers. This session will look at solutions for improving each stage of the purchasing journey, offering personalized, fluid interactions, guaranteeing customer satisfaction and thus a fluid, enriched shopping experience.
3:30 PM - 4:00 PM

[3:30 - 4:00 P.M.] PERSONALISED NETWORKING SESSION

Take advantage of a break to meet, exchange ideas and share your current topics with your peers or with innovative players. Plan your meetings now:
Joanna Davy Ask Joanna, HUB Institute expert, to suggest meetings with market experts
Make an appointment
laptop Organize your meetings independently by contacting your peers via your participant area Organize a meeting
3:55 PM - 4:00 PM

SESSION 4 AI-GMENTED EXPERIENCES

Customer experience has become a real performance driver for companies. Whether online or in-store, it's crucial to innovate to engage and retain consumers. This session will look at solutions for improving each stage of the purchasing journey, offering personalized, fluid interactions, guaranteeing customer satisfaction and thus a fluid, enriched shopping experience.
8 OCT
APRÈS-MIDI
4:10 PM - 4:20 PM

[BIC] Testimonial

FC
François Clément-Grandcourt
BIC
CEO de la division Briquet
8 OCT
APRÈS-MIDI
4:20 PM - 4:35 PM

[Criteo] Revolutionize the retail and e-commerce experience with AI-smart advertising

Discover how AI-driven advertising is shaping the future of retail and e-commerce by enabling more relevant and personalized customer experiences. This workshop will highlight the concrete ways in which AI advances are boosting consumer engagement, paving the way for growth and innovation in today's competitive landscape.
DL
David Lagardère
Criteo
AI Product Lead
8 OCT
APRÈS-MIDI
4:20 PM - 4:30 PM

AI-gmented retail: beyond the buzz, how can AI be used to create truly differentiating retail experiences?

8 OCT
APRÈS-MIDI
4:50 PM - 5:00 PM
TEMOIGNAGE

Between artificial intelligence and real interactions, what is the right balance for an exceptional customer experience?

8 OCT
APRÈS - MIDI
5:15 PM - 5:45 PM

[HUB Institute] Innover avec l'IA, les données et la créativité : Vers une nouvelle ère des expériences de marques

MD
Mathias Desroches
HUB Institute
Strategic Planner Trends Analyst
LM
Laureano Mon
HUB Institute
Senior Trends Analyst