07:00 am - 11:00 am
SESSION 1 - DISCOVER NEW WORLDS
New communities and conversation modes, new tools (martech, chatbots), new universes (3D commerce, metaverse): how to deal with multiple upheavals and be agile, while setting a vision and a course? Discover how to project yourself into these new worlds with audacity, by placing innovation at the heart of your thinking.
07:00 am - 07:05 am
Perle, Vincent, Emmanuel
07:05 am - 07:20 am
[OPENING KEYNOTE] Session 1
07:20 am - 07:30 am
[SPECIAL GUEST] V.Hive: Web 3.0 for esport fans
Esports is a fast-growing sector that requires constant adaptation. Web 3.0 technologies represent a unique opportunity to enhance and engage fans. Team Vitality intends to revolutionize the esports fan experience with V.Hive, a first-of-its-kind Web 3.0-based engagement program.
Chief Executive Officer
07:30 am - 07:45 am
Web 3.0: The new playground for companies
07:45 am - 08:00 am
What innovative technological approach to deploy internationally in 2023?
08:00 am - 08:15 am
Distributed innovation as a driver of transformation within a large group
08:15 am - 08:30 am
Metaverses & NFT: What concrete applications for 2023?
08:30 am - 08:50 am
08:50 am - 09:20 am
[10h50 - 11h20] MASTERCLASS
09:20 am - 09:40 am
09:40 am - 09:50 am
How L'Oréal is reinventing the shopping experience with augmented reality on Snapchat
Augmented reality is being embraced by hundreds of millions of Internet users around the world, who are looking for entertaining but mostly utilitarian experiences. How can brands take advantage of this technology to provide a service to their consumers while generating sales? Adrien Seugé, CMO France of L'Oréal, tells us the keys to success on this new platform.
Chief Marketing and Digital Officer Groupe
Head of FMCG & Beauty
09:50 am - 10:05 am
Unite your customers into communities to stimulate their engagement
10:05 am - 10:15 am
Leading Cultural Change: How do the social codes of Generation Z influence brand communication?
10:15 am - 10:30 am
Resilience and productivity: Adopt agile marketing to perform better
10:30 am - 10:40 am
Group Chief Digital Officer
10:40 am - 12:00 pm
[12h40 - 14h] BUSINESS LUNCH & RENDEZ-VOUS ONE TO ONE PHYSIQUE
11:00 am - 11:30 am
[13h - 13h30] MASTERCLASS LUNCH & LEARN
11:55 am - 04:00 pm
SESSION 2 - SHAPE YOUR EXPERIENCE
Gone is the B2B/B2C dichotomy: 2022 marked the entry into the B2H (Business-to-Human), where the only real differentiation vector is the experience offered to each stakeholder. Customers and employees expect fluidity, personalization and instantaneousness in every aspect of their journey. What are the levers to activate to offer an optimal experience at all levels of organizations and their ecosystems?
12:00 pm - 12:10 pm
[HUB35] Meet the young French digital talents!
12:10 pm - 12:20 pm
12:20 pm - 12:35 pm
What are the keys to building a unique relationship with each of your customers?
12:35 pm - 12:50 pm
How to perfetion every customer interaction to increase loyalty
12:50 pm - 01:05 pm
What are the levers to activate to offer an optimal experience at all levels of organizations?
01:05 pm - 01:15 pm
Future of Work - How to ensure the performance of your GTM teams in a hybrid world?
A new dynamic is emerging in the relationship between buyers and sellers. The ones who are successful are those who can demonstrate their expertise and value at every stage of the cycle - that is, they can deliver a true buying experience that leads to a deal - and therefore growth. Do you know how well your sales and marketing teams are able to promote your strategic goals?
Directeur Europe du Sud
01:15 pm - 01:35 pm
01:35 pm - 02:05 pm
[15h35 - 16h05] MASTERCLASS SESSION 2
02:05 pm - 02:25 pm
02:25 pm - 02:40 pm
Between personalization and performance: how to integrate search engines at the heart of the customer journey?
02:40 pm - 02:55 pm
How to accelerate the collaborative experience of teams to develop their creativity
02:55 pm - 03:05 pm
Combine human feedback and Artificial Intelligence to improve the customer journey
03:05 pm - 03:20 pm
The hyper-personalized conversational approach as a pillar of the customer experience
03:20 pm - 03:30 pm
Directrice Générale Adjointe Commerce et Marketing
03:30 pm - 03:45 pm
04:00 pm - 05:30 pm
[5:30pm - 7:30pm] 🍹 Cocktail & business meetings
Le cocktail networking est ouvert à tous les participants !
05:30 pm - 08:00 pm
[7:30pm - 10:30pm] 🥂HUBFORUM gala dinner 🥂
Ask for your place* at the HUBFORUM Paris gala dinner and meet all the guest speakers and members of the HUB Institute community for an evening of networking and insights in a unique atmosphere. Register : firstname.lastname@example.org *Seats reserved for guest speakers, members and discovery passes.