Mardi 11 octobre
4 SESSIONS TO PLAN YOUR 2023 ROADMAP
Oct 11th
07:00 am - 11:00 am
SESSION 1 - DISCOVER NEW WORLDS
New communities and conversation modes, new tools (martech, chatbots), new universes (3D commerce, metaverse):
how to deal with multiple upheavals and be agile, while setting a vision and a course?
Discover how to project yourself into these new worlds with audacity, by placing innovation at the heart of your thinking.
Oct 11th
07:00 am - 07:05 am
Oct 11th
07:05 am - 07:20 am
Oct 11th
07:20 am - 07:30 am
[SPECIAL GUEST] V.Hive: Web 3.0 for esport fans
Esports is a fast-growing sector that requires constant adaptation. Web 3.0 technologies represent a unique opportunity to enhance and engage fans. Team Vitality intends to revolutionize the esports fan experience with V.Hive, a first-of-its-kind Web 3.0-based engagement program.
NM
Nicolas Maurer
Team Vitality
Chief Executive Officer
Oct 11th
07:30 am - 07:45 am
Oct 11th
07:45 am - 08:00 am
Oct 11th
08:00 am - 08:15 am
Oct 11th
08:15 am - 08:30 am
Oct 11th
08:30 am - 08:50 am
Oct 11th
08:50 am - 09:20 am
Oct 11th
09:20 am - 09:40 am
Oct 11th
09:40 am - 09:50 am
How L'Oréal is reinventing the shopping experience with augmented reality on Snapchat
Augmented reality is being embraced by hundreds of millions of Internet users around the world, who are looking for entertaining but mostly utilitarian experiences. How can brands take advantage of this technology to provide a service to their consumers while generating sales? Adrien Seugé, CMO France of L'Oréal, tells us the keys to success on this new platform.
AS
Adrien Seugé
L'Oréal
Chief Marketing and Digital Officer Groupe
CD
Charles Dalibot
Snap Inc.
Head of FMCG & Beauty
Oct 11th
09:50 am - 10:05 am
Oct 11th
10:05 am - 10:15 am
Leading Cultural Change: How do the social codes of Generation Z influence brand communication?
Oct 11th
10:15 am - 10:30 am
Oct 11th
10:30 am - 10:40 am
Oct 11th
10:40 am - 12:00 pm
Oct 11th
11:00 am - 11:30 am
Oct 11th
11:55 am - 04:00 pm
SESSION 2 - SHAPE YOUR EXPERIENCE
Gone is the B2B/B2C dichotomy: 2022 marked the entry into the B2H (Business-to-Human), where the only real differentiation vector is the experience offered to each stakeholder. Customers and employees expect fluidity, personalization and instantaneousness in every aspect of their journey.
What are the levers to activate to offer an optimal experience at all levels of organizations and their ecosystems?
Oct 11th
12:00 pm - 12:10 pm
Oct 11th
12:10 pm - 12:20 pm
Oct 11th
12:20 pm - 12:35 pm
Oct 11th
12:35 pm - 12:50 pm
Oct 11th
12:50 pm - 01:05 pm
What are the levers to activate to offer an optimal experience at all levels of organizations?
Oct 11th
01:05 pm - 01:15 pm
Future of Work - How to ensure the performance of your GTM teams in a hybrid world?
A new dynamic is emerging in the relationship between buyers and sellers. The ones who are successful are those who can demonstrate their expertise and value at every stage of the cycle - that is, they can deliver a true buying experience that leads to a deal - and therefore growth. Do you know how well your sales and marketing teams are able to promote your strategic goals?
JL
Julien Leblanc
Highspot
Directeur Europe du Sud
Oct 11th
01:15 pm - 01:35 pm
Oct 11th
01:35 pm - 02:05 pm
Oct 11th
02:05 pm - 02:25 pm
Oct 11th
02:25 pm - 02:40 pm
Between personalization and performance: how to integrate search engines at the heart of the customer journey?
Oct 11th
02:40 pm - 02:55 pm
Oct 11th
02:55 pm - 03:05 pm
Oct 11th
03:05 pm - 03:20 pm
Oct 11th
03:20 pm - 03:30 pm
[SPECIAL GUEST]
AP
Amélie Poisson
La Redoute
Directrice Générale Adjointe Commerce et Marketing
Oct 11th
03:30 pm - 03:45 pm
Oct 11th
04:00 pm - 05:30 pm
[5:30pm - 7:30pm] 🍹 Cocktail & business meetings
Le cocktail networking est ouvert à tous les participants !
Oct 11th
05:30 pm - 08:00 pm
[7:30pm - 10:30pm] 🥂HUBFORUM gala dinner 🥂
Ask for your place* at the HUBFORUM Paris gala dinner and meet all the guest speakers and members of the HUB Institute community for an evening of networking and insights in a unique atmosphere.
Register : adeline.jouanne@hubinstitute.com
*Seats reserved for guest speakers, members and discovery passes.
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