HUBFORUM Paris

Mardi 11 octobre

4 SESSIONS TO PLAN YOUR 2023 ROADMAP

Oct 11th
07:00 am - 11:00 am

SESSION 1 - DISCOVER NEW WORLDS

New communities and conversation modes, new tools (martech, chatbots), new universes (3D commerce, metaverse):  how to deal with multiple upheavals and be agile, while setting a vision and a course?  Discover how to project yourself into these new worlds with audacity, by placing innovation at the heart of your thinking.
Voir le replay
Oct 11th
07:00 am - 07:05 am

Welcome Speech

PVE
Perle, Vincent, Emmanuel
HUB Institute
Voir le replay
Oct 11th
07:05 am - 07:20 am

[OPENING KEYNOTE] Session 1

EV
Emmanuel Vivier
HUB Institute
Co-Founder
Voir le replay
Oct 11th
07:20 am - 07:30 am

[SPECIAL GUEST] V.Hive: Web 3.0 for esport fans

Esports is a fast-growing sector that requires constant adaptation. Web 3.0 technologies represent a unique opportunity to enhance and engage fans. Team Vitality intends to revolutionize the esports fan experience with V.Hive, a first-of-its-kind Web 3.0-based engagement program.
NM
Nicolas Maurer
Team Vitality
Chief Executive Officer
Voir le replay
Oct 11th
07:30 am - 07:45 am

Web 3.0: The new playground for companies

Voir le replay
Oct 11th
07:45 am - 08:00 am

What innovative technological approach to deploy internationally in 2023?

Voir le replay
Oct 11th
08:00 am - 08:15 am

Distributed innovation as a driver of transformation within a large group

Voir le replay
Oct 11th
08:15 am - 08:30 am

Metaverses & NFT: What concrete applications for 2023?

Voir le replay
Oct 11th
08:30 am - 08:50 am

BREAKING SESSION - NETWORKING

Voir le replay
Oct 11th
08:50 am - 09:20 am

[10h50 - 11h20] MASTERCLASS

Voir le replay
Oct 11th
09:20 am - 09:40 am

BREAKING SESSION - NETWORKING

Voir le replay
Oct 11th
09:40 am - 09:50 am

How L'Oréal is reinventing the shopping experience with augmented reality on Snapchat

Augmented reality is being embraced by hundreds of millions of Internet users around the world, who are looking for entertaining but mostly utilitarian experiences. How can brands take advantage of this technology to provide a service to their consumers while generating sales? Adrien Seugé, CMO France of L'Oréal, tells us the keys to success on this new platform.
AS
Adrien Seugé
L'Oréal
Chief Marketing and Digital Officer Groupe
CD
Charles Dalibot
Snap Inc.
Head of FMCG & Beauty
Voir le replay
Oct 11th
09:50 am - 10:05 am

Unite your customers into communities to stimulate their engagement

Voir le replay
Oct 11th
10:05 am - 10:15 am

Leading Cultural Change: How do the social codes of Generation Z influence brand communication?

Voir le replay
Oct 11th
10:15 am - 10:30 am

Resilience and productivity: Adopt agile marketing to perform better

Voir le replay
Oct 11th
10:30 am - 10:40 am

[SPECIAL GUEST]

JD
Jérôme Dubreuil
Decathlon
Group Chief Digital Officer
Voir le replay
Oct 11th
10:40 am - 12:00 pm

[12h40 - 14h] BUSINESS LUNCH & RENDEZ-VOUS ONE TO ONE PHYSIQUE

Voir le replay
Oct 11th
11:00 am - 11:30 am

[13h - 13h30] MASTERCLASS LUNCH & LEARN

Voir le replay
Oct 11th
11:55 am - 04:00 pm

SESSION 2 - SHAPE YOUR EXPERIENCE

Gone is the B2B/B2C dichotomy: 2022 marked the entry into the B2H (Business-to-Human), where the only real differentiation vector is the experience offered to each stakeholder. Customers and employees expect fluidity, personalization and instantaneousness in every aspect of their journey.  What are the levers to activate to offer an optimal experience at all levels of organizations and their ecosystems?
Voir le replay
Oct 11th
12:00 pm - 12:10 pm

[HUB35] Meet the young French digital talents!

Voir le replay
Oct 11th
12:10 pm - 12:20 pm

[SPECIAL GUEST]

Voir le replay
Oct 11th
12:20 pm - 12:35 pm

What are the keys to building a unique relationship with each of your customers?

Voir le replay
Oct 11th
12:35 pm - 12:50 pm

How to perfetion every customer interaction to increase loyalty

Voir le replay
Oct 11th
12:50 pm - 01:05 pm

What are the levers to activate to offer an optimal experience at all levels of organizations?

Voir le replay
Oct 11th
01:05 pm - 01:15 pm

Future of Work - How to ensure the performance of your GTM teams in a hybrid world?

A new dynamic is emerging in the relationship between buyers and sellers. The ones who are successful are those who can demonstrate their expertise and value at every stage of the cycle - that is, they can deliver a true buying experience that leads to a deal - and therefore growth. Do you know how well your sales and marketing teams are able to promote your strategic goals?
JL
Julien Leblanc
Highspot
Directeur Europe du Sud
Voir le replay
Oct 11th
01:15 pm - 01:35 pm

BREAKING SESSION - NETWORKING

Voir le replay
Oct 11th
01:35 pm - 02:05 pm

[15h35 - 16h05] MASTERCLASS SESSION 2

Voir le replay
Oct 11th
02:05 pm - 02:25 pm

BREAKING SESSION - NETWORKING

Voir le replay
Oct 11th
02:25 pm - 02:40 pm

Between personalization and performance: how to integrate search engines at the heart of the customer journey?

Voir le replay
Oct 11th
02:40 pm - 02:55 pm

How to accelerate the collaborative experience of teams to develop their creativity

Voir le replay
Oct 11th
02:55 pm - 03:05 pm

Combine human feedback and Artificial Intelligence to improve the customer journey

Voir le replay
Oct 11th
03:05 pm - 03:20 pm

The hyper-personalized conversational approach as a pillar of the customer experience

Voir le replay
Oct 11th
03:20 pm - 03:30 pm

[SPECIAL GUEST]

AP
Amélie Poisson
La Redoute
Directrice Générale Adjointe Commerce et Marketing
Voir le replay
Oct 11th
04:00 pm - 05:30 pm

[5:30pm - 7:30pm] 🍹 Cocktail & business meetings

Le cocktail networking est ouvert à tous les participants !
Voir le replay
Oct 11th
05:30 pm - 08:00 pm

[7:30pm - 10:30pm] 🥂HUBFORUM gala dinner 🥂

Ask for your place* at the HUBFORUM Paris gala dinner and meet all the guest speakers and members of the HUB Institute community for an evening of networking and insights in a unique atmosphere. Register : adeline.jouanne@hubinstitute.com *Seats reserved for guest speakers, members and discovery passes.
Voir le replay