HUBFORUM Paris

Mardi 11 octobre

4 SESSIONS TO PLAN YOUR 2023 ROADMAP

Oct 11th
07:00 am - 11:00 am

SESSION 1 - DISCOVER NEW WORLDS

New communities and conversation modes, new tools (martech, chatbots), new universes (3D commerce, metaverse):  how to deal with multiple upheavals and be agile, while setting a vision and a course?  Discover how to project yourself into these new worlds with audacity, by placing innovation at the heart of your thinking.
Oct 11th
07:00 am - 07:05 am

Welcome Speech

PVE
Perle, Vincent, Emmanuel
HUB Institute
Oct 11th
07:05 am - 07:20 am

[OPENING KEYNOTE] Hyperbusiness : transformer le chaos en opportunité business

EV
Emmanuel Vivier
HUB Institute
Co-Founder
Oct 11th
07:20 am - 07:30 am

[SPECIAL GUEST] V.Hive: Web 3.0 for fan and consumer community engagement

Esports is a fast-growing sector that requires constant adaptation. Web 3.0 technologies represent a unique opportunity to enhance and engage fans. Team Vitality intends to revolutionize the esports fan experience with V.Hive, a first-of-its-kind Web 3.0-based engagement program. Be inspired by Team Vitality's success story and start treating your consumers as fans!
NM
Nicolas Maurer
Team Vitality
Chief Executive Officer
Oct 11th
07:30 am - 07:45 am

New Generations and Advertising: forget the received ideas

The new generations; Millennials, Generation Z and Generation Alpha, are distancing themselves from the use of social networks and turning to a more communal, authentic and interactive experience originally found in video games. The way they communicate is evolving so rapidly that it differs even from one generation to the next. For brands, it is therefore necessary to understand their codes and uses to engage them in a meaningful way. In this session, we will look at what really matters to these generations, their values, their unique way of communicating and their vision of the role brands should play in this global ecosystem.
EB
Elsa Batigne
Deezer
VP Brand
MS
Melissa Simoni
Twitch
Sales Director France & Benelux
Oct 11th
07:45 am - 07:55 am

Metaverses & NFT: What concrete applications for 2023?

Oct 11th
07:55 am - 08:05 am

Club R Pay, the new generation of embedded payment

FV
Fabien Versavau
Rakuten France
CEO
Oct 11th
08:05 am - 08:20 am

How L'Oréal is reinventing the shopping experience with augmented reality on Snapchat

Augmented reality is being embraced by hundreds of millions of Internet users around the world, who are looking for entertaining but mostly utilitarian experiences. How can brands take advantage of this technology to provide a service to their consumers while generating sales? Adrien Seugé, CMO France of L'Oréal, tells us the keys to success on this new platform.
AS
Adrien Seugé
L'Oréal
Chief Marketing and Digital Officer Groupe
GG
Grégory Gazagne
Snap Inc.
Directeur Général France
Oct 11th
08:20 am - 08:45 am

BREAKING SESSION - NETWORKING

Oct 11th
08:44 am - 09:15 am

[10h45 - 11h15] MASTERCLASS

Oct 11th
08:45 am - 09:15 am

[Masterclass] Creativity is business

Oct 11th
08:45 am - 09:15 am

[Masterclass] Creators in conversation

How can brands create diverse and inclusive experiences for the gaming and livestreaming community on Twitch? No two communities are the same on Twitch. However, what unifies them is a love of live, interactive, shared entertainment. To understand the magical elements of Twitch we need to speak to those who make the never-to-be-repeated experiences happen on a daily basis. Hear from Twitch creators in conversation with our Twitch France and Benelux team, as they provide tips for brands on how to facilitate a more diverse and inclusive experience for the gaming and livestreaming community.How can brands create diverse and inclusive experiences for the gaming and livestreaming community on Twitch? No two communities are the same on Twitch. However, what unifies them is a love of live, interactive, shared entertainment. To understand the magical elements of Twitch we need to speak to those who make the never-to-be-repeated experiences happen on a daily basis. Hear from Twitch creators in conversation with our Twitch France and Benelux team, as they provide tips for brands on how to facilitate a more diverse and inclusive experience for the gaming and livestreaming community.
MS
Melissa Simoni
Twitch
Sales Director France & Benelux
Oct 11th
08:45 am - 09:15 am

[Masterclass] How Carrefour is reenchanting the customer experience and transforming the act of buying with augmented reality

Augmented reality is revolutionizing commerce: now, consumers can virtually try a product before they buy it and make better purchasing decisions, all in an immersive and engaging experience on their mobile. How can brands take advantage of this technology to provide a service to their consumers while generating sales? Lucie Jan from Carrefour presents the best practices for a successful AR strategy.
BF
Beryl Fleur
Carrefour
Directrice Marketing Stratégique
AD
Aissatou Diallo
Snap Inc.
Head of Retail France
Oct 11th
08:45 am - 09:15 am

[Masterclass] How Coca-Cola leverages streaming to meet audiences in their moment with Amazon Ads?

Gaming, music, football, cars, recipes… whatever their passions, it’s important to reach customers where they already spend time. This year, 46 million people in France will watch streaming video content on these topics and more. That’s why Coca-Cola teamed up with Amazon Ads to run a campaign during Ligue 1 games on Prime Video to engage French football fans. In this conversation, we’ll explore how brands can connect to growing streaming audiences while they’re watching the content they love, delivering messages in moments they’re most receptive to them.
AV
Alexandre Valois
Coca-Cola™
Brand Activation Manager
AMB
Amandine Martin Briand
Amazon Ads France
Head of FMCG, Beauty, Pharma, Luxe & Fashion
Oct 11th
08:45 am - 09:15 am

Masterclass Rakuten

Oct 11th
08:45 am - 09:15 am

Masterclass Splio

Oct 11th
09:15 am - 09:35 am

BREAKING SESSION - NETWORKING

Oct 11th
09:35 am - 09:50 am

"Business with a purpose": What is Back Market's loyalty strategy?

In the face of growing uncertainty, consumers are more demanding and looking for authenticity from brands. Alex Dan, Director of Customer Engagement, Back Market, and François Rychlewski, VP of EMEA Sales, SheerID unveil an innovative approach to engage and retain new audiences and ensure sustainable growth while respecting brand identity under the banner of "Business with a Purpose".
AD
Alexandre Dan
Back Market
Director of Customer Engagement
FR
François Rychlewski
SheerID
VP of EMEA Sales
Oct 11th
09:50 am - 10:05 am

Unite your customers into communities to stimulate their engagement

Oct 11th
10:05 am - 10:20 am

How does V and B use digital to explore new opportunities and think about the customer experience of tomorrow?

In 1998, V and B invented the cellar and bar concept. 20 years later, the brand has kept its pioneering spirit and continues to explore new territories to reinvent the experience of all its audiences day after day. Embark on a journey into the world of V and B and discover how digital technology is helping it prepare for tomorrow.
GT
Grégory Tocut
V and B
Chief Information Officer
NB
Nicolas Borgis
Emakina
Directeur Général
Oct 11th
10:20 am - 10:35 am

Measured investment, optimized campaigns: enter the era of agile marketing!

With the number of touchpoints activated throughout the customer journey increasing, it is imperative to improve the reliability of measurement to better understand the key success factors of a marketing campaign. In this conversation, Emilie Rouganne, Managing Director of iProspect France, and Stephane Grenier, Managing Director of Amazon Ads in France, will discuss the topic of campaign effectiveness measurement and how these metrics allow brands to gain a complete view of their advertising investments.
ER
Emilie Rouganne
iProspect
Directrice Générale France
SG
Stéphane Grenier
Amazon Ads
Managing Director France
Oct 11th
10:35 am - 10:45 am

[SPECIAL GUEST]

Oct 11th
10:45 am - 12:00 pm

[12h45 - 14h] BUSINESS LUNCH & RENDEZ-VOUS ONE TO ONE PHYSIQUE

Take time to meet, exchange and share your use cases and issues during meetings organized by our teams. You can ask Yamna and Joanna to schedule your meetings with your peers and/or partners of the event
<S<S
Joanna Davy
Cheffe de projet communauté et évènementiel
joanna.davy@hubinstitute.com - 06 75 56 08 94
<S<S
Yamna Rokia
Cheffe de projet networking et communauté
yamna.rokia@hubinstitute.com - 06 52 57 24 34
Oct 11th
11:00 am - 11:30 am

[13h - 13h30] MASTERCLASS

Oct 11th
11:00 am - 11:30 am

[Masterclass] Focus on the digital transformation of V and B: prerequisites, key success factors, internal organization, partners

Did the V and B and Emakina plenary session appeal to you? Take advantage of the Masterclass to and understand very concretely how to approach an ambitious digital transformation project, the main difficulties and prerequisites but also the methodology to follow in order to get your organization involved and on board.
GT
Grégory Tocut
V and B
Chief Information Officer
NB
Nicolas Borgis
Emakina
Directeur Général
Oct 11th
11:00 am - 11:30 am

Masterclass Juniper Networks

Oct 11th
11:00 am - 11:30 am

Masterclass ZEPRESENTERS

Oct 11th
11:55 am - 04:00 pm

SESSION 2 - SHAPE YOUR EXPERIENCE

Gone is the B2B/B2C dichotomy: 2022 marked the entry into the B2H (Business-to-Human), where the only real differentiation vector is the experience offered to each stakeholder. Customers and employees expect fluidity, personalization and instantaneousness in every aspect of their journey.  What are the levers to activate to offer an optimal experience at all levels of organizations and their ecosystems?
Oct 11th
12:00 pm - 12:10 pm

[HUB35] Meet the young French digital talents!

align-items: center;">Discover the 35 winners selected by the HUB Institute's experts for this 2023 ranking, who are committed to moving their companies towards a more data-centric and agile model. Specialists in innovation, e-commerce, marketing or customer experience, they are leading digital projects that are transforming their companies to meet the challenges of today and tomorrow
Oct 11th
12:10 pm - 12:20 pm

[SPECIAL GUEST] Decathlon's digital ambitions two years before the Olympic Games

Decathlon's mission since 1976 is to make the pleasures and benefits of sport accessible to as many people as possible. With Jérôme Dubreuil, discover how the sports giant is becoming a digital giant of sports, always more innovative while remaining close to its customers.
JD
Jérôme Dubreuil
Decathlon
Group Chief Digital Officer
Oct 11th
12:20 pm - 12:30 pm

How to deliver relevant content anywhere, anytime, when you are the leader of an international brand?

A B2H strategy can only create value for an international brand if it : Sets up an ecosystem with the right digital solutions to enable individualization. Delivers relevant content at the right time, in the right place, to the right person, regardless of the culture/core of interest. Managing the execution of this type of strategy is a real nightmare for international brand leaders. Yet a solution exists: Datawords' multicultural ingenuity.
FS
Frederic Simon
Datawords
Directeur France
Oct 11th
12:30 pm - 12:40 pm

Future of Work - How to ensure the performance of your sales teams in a hybrid world?

A new dynamic is emerging in the relationship between buyers and sellers. The ones who are successful are those who can demonstrate their expertise and value at every stage of the cycle - that is, they can deliver a true buying experience that leads to a deal - and therefore growth. Do you know how well your sales and marketing teams are able to promote your strategic goals?
JL
Julien Leblanc
Highspot
Directeur Europe du Sud
Oct 11th
12:40 pm - 12:55 pm

How Accor and Yext are improving the search experience for All.com?

Accor, one of the world's leading hotel companies, deploys a hotel ecosystem of more than 40 brands, integrated among the most diversified in the industry. Since 2019, Yext and Accor have been working together as part of the group's SEO (Search Engine Optimization) strategy. Today, they present together their partnership whose ambition is to develop the digital visibility of ALL - Accor Live Limitless: access to a wide range of benefits, services and experiences.
AB
Arnaud Bourge
Accor
VP E-commerce & Media
AB
Anne-Laure Blondeau
Yext
Senior Director Customer Success
Oct 11th
12:55 pm - 01:10 pm

How to become the favorite brand of the French? Customer experience, what else?

A customer experience strategy is key to differentiating yourself from your competitors and increasing your revenue. The services you offer are now just as important as the products you sell. The foundation of a good customer experience is based on trust, seamless data management, and the ability to interact in a differentiated, engaging, personalized and real-time way across the online and in-store journey. Are you ready to become an experience creator? Find out what strategy to adopt to be the preferred brand of the French.
HB
Hervé Brucker
Orange Bank
Chief Marketing Officer
SY
Sophie Yannicopoulos
Adobe
Managing Director France
Oct 11th
01:10 pm - 01:30 pm

BREAKING SESSION - NETWORKING

Oct 11th
01:30 pm - 02:00 pm

[15h30 - 16h00] MASTERCLASS SESSION 2

Oct 11th
01:30 pm - 02:00 pm

[Masterclass] How to align Marketing and Sales teams to generate growth? - Business Case by Siemens

Many attribute recent changes in the sales and marketing world to the pandemic, but in reality, the pandemic only accelerated the digital shift that was already underway. What started as a response to a crisis is now the "new normal" in the way businesses operate. In order to compete in today's sales landscape, companies are devoting significant resources to equipping, training, and coaching their salespeople to better communicate their value proposition, engage more effectively with buyers, and ultimately deliver consistent results. Learn in this Business Case how Siemens implemented a Sales Enablement strategy, the Highspot solution - ensuring sales engagement and results.
MM
Maud Maton
Siemens
IT Business Analyst – Sales & Marketing
FM
Fanny Mesplier
Siemens
Digital Marketing Lead
AD
Aurélie Demougin
Siemens
Sales Enablement Manager
JL
Julien Leblanc
Highspot
Directeur Europe du Sud
Oct 11th
01:30 pm - 02:00 pm

[Masterclass] How to become a cross-channel campaign management race car driver?

Every good driver has a good car. From the body to the engine, Adobe's cross-channel Adobe Campaign, Adobe's cross-channel campaign management solution, is reinventing itself to meet the changing expectations of marketers. With a more intuitive and stylish interior, this new version will bring you comfort and modernity. On the engine side, you'll be able to run cross-channel queries and campaigns at a scale never seen before, and accelerate message deliverability. For speed lovers, you'll be able to run queries up to 200 times faster and increase the number of messages per hour. And to keep up with the customer experience, we're offering additional use cases and individualized customer journeys through connectors to our CDP. So ready to change cars? Join us on the tour to learn about: Adobe Campaign's new user interface (UI) The ability to speed and scale your cross-channel campaign management The creation of highly individualized paths thanks to connections with our CDP
GM
Gaël Mouëllo
Adobe
Senior Product Manager
CP
Christophe Protat
Adobe
Product Manager
Oct 11th
01:30 pm - 02:00 pm

[Masterclass] How to set up a successful international multi-touchpoint and locally relevant digital campaign?

International brands invest a lot of effort, resources and budget to set up impactful digital strategies. But as soon as this is passed on to local subsidiaries, the result is not satisfactory. The DNA of the brand or the message is degraded, The time to market is not respected, Subsidiaries complain that the elements received do not correspond to their local reality and therefore decide to reproduce a large part of their content on their own. For content to be relevant locally, a major brand must be able to coordinate numerous digital expertises, have a detailed knowledge of each local culture and master increasingly complex technologies. This is what we have been doing for over 22 years at Datawords. We would like to share with you the organization we have put in place with major global brands such as MICHELIN, L'Oréal, the Richemont Group, Peugeot and the SEB Group, enabling us to deliver relevant content at the right time, in the right place, to the right person, regardless of the culture...
YR
Yohann Renard
Datawords
Business Developer
Oct 11th
01:30 pm - 02:00 pm

[Masterclass] The ultimate brand experience: which activation levers for a rich and homogeneous search experience throughout the customer journey?

Customer experience is not just about the buying experience. What if you change the lens and consider the search experience throughout the customer journey? You quickly realize that every day, consumers, partners and employees ask questions about your company in dozens of different channels: search engines, mobile applications, voice assistants, etc. These are all levers to offer an optimal search experience at all levels of your company and your ecosystems: increase visibility on digital channels, answer the most commonly asked questions about your brand, products and/or services directly on search engines, improve search functionalities on your website, update your post-sales information, and much more. But how do you find the right tool to meet all these requirements? A complete strategy requires many tools, right? Wrong, the real solution is to bring your information together in a single platform that centralizes your public data to feed scalable search experiences to always be in line with your priorities. Key takeaway: Understand the expectations of everyone who interacts with your brand How to centralize your company's information to increase efficiency Which tool to support you on a daily basis
JB
Jimmy Barens
Yext
Senior Vice President & Global Sales Engineer
Oct 11th
01:30 pm - 02:00 pm

Masterclass Asana

Oct 11th
01:30 pm - 02:00 pm

Masterclass LVMH X IBM

FLM
Franck Le Moal
LVMH
Chief Information Officer
AP
Arnaud Pelletier
IBM
Directeur Innovation IBM Consulting France
Oct 11th
02:00 pm - 02:20 pm

BREAKING SESSION - NETWORKING

Oct 11th
02:20 pm - 02:30 pm

Hybrid workspace: improve employee engagement through a more inclusive experience

Over the past few months, the way people work has changed drastically in order to cope with various crises. In a now hybrid world, discover how to facilitate team collaboration by creating an inclusive experience that promotes employee engagement.
AD
Alexandra Dalis
Miro
Head of Customer Success France
Oct 11th
02:30 pm - 02:40 pm

Combine human feedback and Artificial Intelligence to improve the customer journey

Oct 11th
02:40 pm - 02:50 pm

Inaction is no longer an option : welcome to the age of agile

Let's be honest: no one really knows what the next six months or year will look like in terms of the global economy or the political landscape. We are facing macroeconomic uncertainty, lower growth forecasts and a possible recession. Doing more with less, adapting to new ways of working and ensuring that employees remain motivated... Changes are inevitable. How do you navigate this new environment? Asana reveals the future trends in work and how to meet the upcoming challenges. Translated with www.DeepL.com/Translator (free version)
KB
Kevin Bosc
Asana
Head of Marketing Southern Europe
Oct 11th
02:50 pm - 03:05 pm

Combine human feedback and Artificial Intelligence to improve the customer journey

Oct 11th
03:05 pm - 03:15 pm

[SPECIAL GUEST] Discover the new brand experience of La Redoute!

La Redoute is continuing its transformation and renewing its identity. Why this change? Is it simply a question of codes or experience? How does the Brand experience rhyme with performance and clarity of positioning?
AP
Amélie Poisson
La Redoute
Directrice Générale Adjointe Commerce et Marketing
Oct 11th
03:15 pm - 03:30 pm

[SPECIAL GUEST]

Oct 11th
03:30 pm - 03:45 pm

WHAT'S NEXT?

Oct 11th
04:00 pm - 05:30 pm

[5:45pm - 7:30pm] 🍹 Cocktail and business meetings

Cocktail animations by Pinterest:
  • cocktail bike and mixology workshop
  • DJ set
  • Business meeting
The networking cocktail party is open to all participants!
Oct 11th
05:30 pm - 08:00 pm

[7:30pm - 10:30pm] 🥂HUBFORUM gala dinner 🥂 "WELCOME TO THE METAVERSE"

Ask for your place* to participate in the grand gala dinner of HUBFORUM Paris. For the HUB Institute's 10th anniversary take part in an immersive experience in the Metaverse with Stage11.Register : adeline.jouanne@hubinstitute.com *Seats reserved for guest speakers, members and discovery passes.