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4 levers to optimize
and build your 2027 roadmap
Four strategic angles structuring the keynotes, masterclasses and workshops, covering the entire customer → commerce → demand → performance chain.
01
The Next Customer Reality
Customers are more selective, better informed, and AI-assisted themselves. The rules of engagement are radically changing.
On the agenda
- 09:20The Old New One — Reinventing branding when the brand must prove, reassure and convert
- 09:35The Value of the Customer — Keeping control over purchase decisions in the age of AI agents
+ 5 more sessions
02
The Next Demand Engine
AI blurs the boundaries between physical and digital to turn every purchase journey into an immediate margin lever.
On the agenda
- 11:25Acquisition that Works — Which channels drive profitable growth?
- 11:50The Silver Economy — Why ignore the most solvent customers?
+ 2 more sessions
03
The Next Commerce Model
The race for volume gives way to the quest for efficiency. AI redefines the channels, content and mechanisms of profitable growth.
On the agenda
- 13:50Frictionless Commerce — Simplicity as the first lever of loyalty
- 14:05Agentic Commerce — When AI agents negotiate, recommend and buy for us
+ 4 more sessions
04
The Next Performance System
Gaining margin, speed and execution without adding complexity to your organization. AI redefines operational excellence.
On the agenda
- 15:55Operational Excellence — The growth battle is fought behind the scenes
- 16:10Too Many Tools — Simplifying your tech stack
+ 3 more sessions
