HUBFORUM 2025

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A day of immersion for change agents Innovation tours

Set off to discover concept stores and inspiring innovation spaces! Among the twenty experiences offered by the experts at the HUB Institute, select at least the 2 experiences that interest you the most. We will get back to you as soon as possible to confirm your registration. Attention, spots are limited to a maximum of 20 people per visit, so don’t wait too long!
ALL (4)ADVERTISING (1)COMMERCE (1)CUSTOMER SERVICES (1)PRODUCTIVITY (1)
NEW GENERATION ADVERTISING

NEW GENERATION ADVERTISING

Créativité, performance et ciblage à l’ère post-cookie
NEW GENERATION ADVERTISING

Mercredi 8 oct. - Paris 8e - 9h00 à 12h00

Workshop led by HUB Institute experts: > Explore how Generative AI is reinventing advertising campaigns: targeting, creation, personalization... discover the most innovative use cases > Create a multi-format campaign (text, image, video) using generative AI tools, and test creative variants ready for broadcast. > Come away with activatable levers to boost the effectiveness of your campaigns and monitor their performance in a cookie-free world.
Directions concernées
MarketingDigitalCommunicationMediaBrand
REGISTRATION OPENS ON END OF AUGUST
Inscription sous réserve d'acceptation
RETHINKING COMMERCE IN THE IA ERA

RETHINKING COMMERCE IN THE IA ERA

Hyper-personnalisation, parcours augmentés et expériences phygitales
RETHINKING COMMERCE IN THE IA ERA

Mercredi 8 oct. - Paris 8e - 9h00 à 12h00

Workshop hosted by HUB Institute experts: > Discover how new technologies are transforming the buying journey, both online and in-store, thanks to generative AI and real-time personalization. > Design a personalized omnichannel customer journey with AI activation tools (messaging, recommendations, A/B tests, triggers). > Come away with concrete ideas for enriching your customer experiences and optimizing conversion across all channels.
Directions concernées
MarketingE-commerceRetailCustomer ExperienceInnovation
REGISTRATION OPENS ON END OF AUGUST
Inscription sous réserve d'acceptation
FROM REACTIVE SUPPORT TO PROACTIVE EXPERIENCE

FROM REACTIVE SUPPORT TO PROACTIVE EXPERIENCE

Transformez le service client avec l’IA générative
FROM REACTIVE SUPPORT TO PROACTIVE EXPERIENCE

Mercredi 8 oct. - Paris 8e - 13h00 à 17h00

Workshop hosted by HUB Institute experts: > Dive into the world of chatbots and callbots with a keynote dedicated to how Generative AI is reinventing the customer experience and its use cases. > Create your own intelligent assistant from a database of FAQs or tickets, and test it in a customer relations environment. > Come away with concrete recommendations for transforming your processes and customer interactions.
Directions concernées
DigitalCustomer ExperienceCustomer ServiceCustomer relationCRMData
REGISTRATION OPENS ON END OF AUGUST
Inscription sous réserve d'acceptation
REINVENTING WORK?

REINVENTING WORK?

Automatisation et gain de temps pour vos équipes
REINVENTING WORK?

Mercredi 8 oct. - Paris 8e - 13h00 à 17h00

Workshop hosted by HUB Institute experts: > Discover how AI can become your everyday co-pilot, boosting productivity without weighing down your teams. > Test live a series of AI tools to automate your briefs, reporting and team project management. > Take away customized templates and use cases to deploy your own business AI assistants.
Directions concernées
DigitalInnovationTransformationHuman Resources
REGISTRATION OPENS ON END OF AUGUST
Inscription sous réserve d'acceptation

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