HUBFORUM Lead the Next

The Trust Equation: Why Financial Services Must Balance Technology and Human Support

30 sept. 2026 — 14:45 - 15:05
Auditorium 2026 - HUBFORUM LEAD THE NEXT

Intervenant:
Beyza KOYAS

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The Trust Equation: Why Financial Services Must Balance Technology and Human Support
The real advantage doesn't come from choosing between technology and trust, it comes from marrying them: delivering simple, transparent products through responsible AI, paired with human support when it matters most.

Intervenants



Beyza KOYAS

BNP Paribas Personal Finance
Global Chief Marketing Officer