10:00 AM - 10:30 AM
MASTERCLASS
AI x Performance: Google Ads' winning duo
The digital ecosystem is constantly evolving: exploding volumes of data, increasingly complex buying paths, more demanding performance measurement than ever...
To achieve your business objectives, it is now necessary to integrate AI at the heart of your marketing strategy and exploit its full potential.
In this session, our specialists will introduce you to the winning duo of Google Ads: Power Pair, an approach combining the power of Search and Performance Max, powered by artificial intelligence.
AB
Anya Boutier
Google France
Performance Agency Manager
KS
Khadim Sambe
Google France
Strategic Agency Manager
