Amazon Ads

Description

Amazon Ads helps brands of all sizes design ad experiences that delight customers around the world and deliver meaningful business results. With our 300+ million worldwide active customer accounts, as well as first-party insights based on shopping, streaming, and browsing signals, brands can confidently craft relevant campaigns that enhance, rather than disrupt, the customer experience. Our breadth of solutions on Amazon.com - combined with crowd-favorite services like Twitch, Freevee, Alexa, Amazon Music, and third-party publishers and exchanges - make Amazon Ads the ultimate amplifier for brands to reach the right audiences in the right places, both on and off Amazon properties.

Our Sessions

8 OCT

MATIN

9:55 AM - 10:10 AM

PLÉNIÈRE

[Publicis & Amazon Ads] The streaming revolution: unleashing the potential of Amazon Ads streaming solutions at the heart of full funnel strategies

Join us for a must-attend keynote on the revolutionary potential of streaming solutions to transform your marketing approach. Discover how to develop effective full-funnel strategies by integrating key solutions such as Prime Video and Twitch to maximize your brand's performance. Join the discussion to understand the strategy that has enabled Publicis to help L'Oréal achieve its growth and efficiency objectives, and stay ahead in an ever-changing streaming market.

Aurore Buisson

Publicis Media France

Lead Data Strategist

AMB

Amandine Martin Briand

Amazon Ads France

Head of FMCG, Pharma / Luxury / Fashion / Electronics

2:30 PM - 3:00 PM

MASTERCLASS

AI and machine learning for conversion and brand performance

The future of advertising is being played out today! The advertising industry is going through a pivotal period, with the increasing fragmentation of audiences, the end of third-party cookies and a growing demand for transparency. To remain competitive, brands need to capitalize on their consumers, master new activation environments and adopt holistic measurement across the entire exposure journey.