HUBFORUM Paris 2024

DATAWORDS

Description

Datawords in one sentence ! We are the preferred solution for international brands to accelerate content creation and deployment worldwide. To better understand… With Human & AI, we make content locally relevant and delivered at speed & scale, wherever consumers connect… How ? We are CULTURAL INTELLIGENCE engineers ! We design and activate tailor-made cultural relevance platform (model) that provides : - Up to 1 000 assets per week - 30% reduction in asset cost - 3 x faster time to market - All, with global brand consistency And you know why international brands really love us ? We amplify their performance but also provide peace of mind, letting their teams focus on what matters most.

Our Sessions

8 OCT
APRÈS-MIDI
3:25 PM - 3:35 PM
PLÉNIÈRE

[Datawords] How can AI really accelerate large-scale content creation?

Local adaptation is a sine qua non for a successful global campaign. However, achieving this adaptation quickly and on a large scale represents major challenges for brands. AI is revolutionizing content creation for international brands, speeding up production while guaranteeing local cultural relevance. How can existing workflows be optimized to reduce time-to-market and control costs, while ensuring global consistency of messages and local relevance? This question is at the heart of the concerns of international brands seeking to combine operational efficiency and cultural authenticity. Thanks to AI, combined with human expertise, companies can not only streamline their processes, but also maintain global consistency while respecting local specificities.
FS
Frédéric Simon
Datawords
Directeur Commercial France
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