HUBFORUM Paris

EDF raises French people's awareness of energy sobriety thanks to Snapchat's Augmented Reality.

Oct 4, 2023 — 11:50 am - 12:05 PM
Plénière 2023

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EDF raises French people's awareness of energy sobriety thanks to Snapchat's Augmented Reality.

Description

To raise awareness among the French of the need to adopt simple, effective gestures to ensure controlled energy consumption, EDF has chosen to invest in Snapchat for an engaging, never-before-seen Augmented Reality campaign.