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Mobility media and retail media: Pepsi's journey with Uber
Oct 4, 2023 — 11:35 am - 11:50 AMPlénière 2023
Description
Discover how advertising on Uber can help you capture the attention of your targets by offering different campaigns at each stage of the marketing funnel.
- Reinventing Retail Media: through the launch of sponsored items in partnership with Critéo, Uber has become a new distribution channel for Pepsi.
- Capitalize on marketing moments: discover how Pepsi gained visibility during the highly successful Champions League.
- Driving traffic at points of sale with Mobility Media: Lipton chose to target travelers at railway stations and airports