Undiz Media Remix: the necessary customer-centric revolution in a fast-changing media ecosystem
Oct 4, 2023 — 12:15 pm - 12:25 PMPlénière 2023
Description
The landscape of customer communication is undergoing radical change: protection of private data, invasion of artificial intelligence, explosion of media costs, mistrust of influencers...
The need to adapt is accelerating, and to innovate while staying true Undiz is fine-tuning its communications strategy to keep pace with customers' new uses and expectations, and with the new ecosystem of social networks, entertainment platforms and search engines.