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Session 4 : Smarter experience, happier customer
Oct 4, 2023 — 02:00 pm - 5:00 PMPlénière 2023
Description
At a time when the consumer dictates the rules of the game, omnichannel commerce is giving way to unified commerce, which places the customer at the center of the journey. How can you offer a truly differentiating experience through this prism? What are the key expectations you need to identify in order to attract and retain your customers? From new shopping experiences (3D commerce, live shopping...) to the reinvention of the physical point of sale, from clienteling to animating your communities, it's all about creating emotion for everyone, while offering a seamless customer journey for all. Achieving the grail of personalization and standing out in a world without cookies? Your challenge for 2024!