HUBFORUM Paris 2024

[Masterclass] From content to commerce: How Wunderman Thomson Commerce implemented a comprehensive strategy to grow Mondelez brands and business with the help of Amazon Ads
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Description

Brands have the opportunity to connect content to commerce by understanding the consumers journey, from entertainment experiences to product and service purchases. Advertisers have the opportunity to develop personalized ads to drive actions and measure impact. Join Wunderman Thompson Commerce, Mondelez, and Amazon Ads to talk about the impact of a pertinent creative personalized content across the consumer journey, as well as relevant analytics and measurement tools to achieve growth goals.

Pour qui

Pour qui :

CEO, CDO, Marketing / Media / Digital / CRM / eCommerce / Trading / Data and measurement Directors

Pain points traités

Pain points :

  • Comment les annonceurs peuvent-ils atteindre une audience pertinente, au bon endroit et au bon moment ?
  • Comment les marques peuvent-elles se diffĂ©rencier dans l’univers concurrentiel des biens de grande consommation ?
  • Comment intĂ©grer Ă  une stratĂ©gie marketing des outils d’analyses et de mesures pour dĂ©velopper des campagnes efficaces?
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