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[Masterclass] From content to commerce: How Wunderman Thomson Commerce implemented a comprehensive strategy to grow Mondelez brands and business with the help of Amazon Ads
Description
Brands have the opportunity to connect content to commerce by understanding the consumers journey, from entertainment experiences to product and service purchases. Advertisers have the opportunity to develop personalized ads to drive actions and measure impact.
Join Wunderman Thompson Commerce, Mondelez, and Amazon Ads to talk about the impact of a pertinent creative personalized content across the consumer journey, as well as relevant analytics and measurement tools to achieve growth goals.