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Session 2 : Smarter data, higher performance
Oct 3, 2023 — 01:50 pm - 2:00 PMPlénière 2023
Description
To make the right decisions, it's vital to control your first-party data. Collection, quality, storage, analysis, but also protection against the growing risks of fraud and cyber-attacks: the challenge is to succeed, while respecting privacy, in bringing together the best conditions for relying on this strategic asset. Advertising campaigns, customer engagement, sales performance, forecasting: the precision of measurement, targeting and decision-making tools applies to all our businesses, giving you more than ever the opportunity to anticipate better. It's up to you to take advantage of it and put it to work for your company and your customers!