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All Aboard the Hype Train: Transforming fans into customers
Oct 3, 2023 — 10:00 am - 10:15 AMPlénière 2023
Description
Fandom is evolving as the lines between the ‘real world’ and the virtual world continue to blur. With fewer barriers and more ways to connect, how can brands tap into - and support - the passion and hype found in fandoms today? Learn from Twitch Ads and NBC Universal on how they turn fans into engaged customers and willing advocates.