[Masterclass] How can retail media be effectively integrated into a seamless user experience?
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Description
Retail media is at the heart of the concerns of retailers and brands alike:
Amazon Ads reports 20% growth
Walmart reports USD 2.7 billion in retail media sales at 80% margin
GroupM announces that retail media will account for USD125 billion this year, or 14% of all advertising.
A strategic challenge for brands, a gold rush for retailers, how should we approach retail media to make the most of it?
In this masterclass, we'll explain how you can guide your choices through rigorous analysis, and present a methodology for doing so.
Pour qui
Pour qui :
CMO, CDO, CIO, Head of Digital, DSI, Digital Director, Director Growth Marketing, Head of data, CEO, VP, Chief Operating Officer, Chief Information Officer, Chief Digital Officer, Chief Data Officer, Chief Operational Excellence Officer
Pain points traités
Pain points :
- Le retail media une aubaine pour les retailers, à condition de placer l’expérience utilisateur au coeur de leur stratégie
- Retail Media Network : comment choisir les formats et emplacement des ads et s’assurer de leur performance ?
- ROI & ROAS, l’enjeux des marques pour reprendre le contrôle sur leur campagne retail media