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[Masterclass] How can retail media be effectively integrated into a seamless user experience?
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Description
Retail media is at the heart of the concerns of retailers and brands alike:
Amazon Ads reports 20% growth
Walmart reports USD 2.7 billion in retail media sales at 80% margin
GroupM announces that retail media will account for USD125 billion this year, or 14% of all advertising.
A strategic challenge for brands, a gold rush for retailers, how should we approach retail media to make the most of it?
In this masterclass, we'll explain how you can guide your choices through rigorous analysis, and present a methodology for doing so.