HUBFORUM Paris 2024

[Masterclass] How does Conforama use Marketing Mix Modeling to drive its marketing strategy in an omnichannel, privacy-first world?

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[Masterclass] How does Conforama use Marketing Mix Modeling to drive its marketing strategy in an omnichannel, privacy-first world?

Description

Come and discover how Marketing Mix Modeling can help you meet the challenges of marketing management, and the challenges of industrializing it to transform marketing into a profit center.

Pour qui

Pour qui :

Directeur/Directrices marketing, Directeur/Directrices media & CRM, Responsables de la mesure de la performance marketing & media

Pain points traités

Pain points :

  • Comment Ă©valuer la performance des diffĂ©rents piliers de sa stratĂ©gie marketing ?
  • Comment mesurer la performance marketing avec un minimum de biais ?
  • Comment piloter ses canaux marketing dans un monde omnicanal ?
  • Comment mesurer sa performance marketing dans un monde privacy-first & cookieless ?
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