[Masterclass] How did Accor get its sales staff involved in customer engagement?
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Description
Business case Revenue Enablement with Showpad.
In today's ever-changing retail landscape, buyers' expectations are changing and sellers are striving to keep pace. With the rise of generative AI making it easier to access, consume and understand information, buyers now expect more from salespeople than just basic information about a product or service.
To keep pace with this development and respond to its strong growth, Accor has completely overhauled its sales enablement platform, Sales Arena by Showpad. The aim is to equip, train and coach its sales staff so that they add real value at every stage of the sales process and exceed their quotas. Find out in this Business Case how Accor implemented a complete customer relationship management ecosystem with Showpad - guaranteeing commitment and sales results.
Pour qui
Pour qui :
Sales Enablement Director / Manager, Marketing Director / Manager, Chief Customer Officer, Chief Marketing Officer, Directeur / Responsable Commercial, Directeur/trice Communication, Chef de produit, Responsable Marketing Digital, CRM project manager, IT project Manager
Pain points traités
Pain points :
- Comment résoudre le défi permanent des ventes et du marketing ?
- Comment donner à vos équipes de vente les moyens d'agir grâce à des outils, des contenus et des informations innovants ?
- Pourquoi est-il crucial de mesurer l'impact du Sales Enablement ?