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How is ADEO using storytelling to move towards new business models?
Oct 4, 2023 — 03:20 pm - 3:35 PMPlénière 2023
Description
ADEO, with 150,000 employees in 20 countries, and strong brands such as Leroy Merlin and Bricoman, is building the global platform for positive living. This transformation is leading the Group's companies to move from a known and controlled business model to a multitude of complex and uncertain models.
Over the last few months, Frédéric Saverot, head of the Group's Finance and Performance department, has been using the storytelling tools created by ZEPRESENTERS to unite and mobilise teams worldwide. He talks to Sébastien BERNARD about these behind-the-scenes moments of truth, which have enabled him to test the strategy he is devising and encourage support for the project he is proposing.