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Advertising attention: from buzzword to performance
Oct 3, 2023 — 04:25 pm - 4:35 PMPlénière 2023
Description
WeTransfer Advertising - which recently opened offices in France - is hosting a discussion on the new buzz metric of the moment: advertising attention. What is it really? Why and how should it be measured? And above all, what impact does it have? Discover a real-life case study from Lacoste, and put your questions to the WeTransfer team.