HUBFORUM Paris

How does PMU optimize the attention generated by its digital messages to maximize their impact?

Oct 4, 2023 — 11:10 am - 11:25 AM
Plénière 2023

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How does PMU optimize the attention generated by its digital messages to maximize their impact?

Description

In an environment of advertising clutter and in preparation for the cookie-free world, traditional KPIs are becoming insufficient. Investing in attention-grabbing ads to maximize their impact is a major challenge for advertisers. Find out how DV Authentic Attention enables PMU and Agence79 to invest in attention-grabbing advertising.